Brand Manager

Michael Page


1871 dni temu

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Brand Manager

Job details

Publication Date: 2013-01-04
Reference: WSPW10381
Location: Warszawa

About Michael Page

Michael Page is one of the world’s leading professional recruitment consultancies, specialising in the placement of candidates in permanent and temporary positions.

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Our Client is currently building one of the most thriving teams in the market. This fast and progressing FMCG company, regarded for its daring business, is preparing a very aggressive expansion plan in the Polish market. The key to success is the promotion of very innovative and unique brands for which our client, is in need to recruit a business oriented Brand Manager who will be in charge of the Company's portfolio.


Job description:
  • Supports strategic planning process by providing input for the to long-term business strategy through category understanding and trends spotting
  • Develop, executes and monitors the country Brand Plans, Marketing and Trade Marketing Budget
  • Develop and implement New Product Development support plans
  • Co-develop (together with the international marketing team), adapt and approve final media campaigns and approves final media plans
  • Develop and execute brand consumer activation Trade Marketing / Category Management
  • Translate Consumer Marketing into compelling Shopper plans
  • Develop a local Category Management view to support the Sales team
  • Communicate plans to sales and retailers, monitors execution, seeks for feedback and post evaluates results of promotions
  • Manage internal relations (mainly Sales team)
  • Manage external corporate relations (International headquarters)
  • Manage external relations (agencies, customers, etc.)
Who we are looking for:
  • Master degree in Marketing or related area
  • 3 years minimum experience in multinational FMCG companies both in Brand and Trade Marketing Management positions
  • Strong analytical skills and P&L understanding
  • ATL, BTL and On-line agencies management experience
  • Entrepreneur and ambitious mind set
  • Motivated, flexible and proactive attitude with capacity to work under pressure
  • Persuasive interpersonal and communication skills
  • Team player with the ability to work in a multi-cultural and changing environment

Poznaj stanowisko: Opiekun Marki (Brand Manager)

Brand manager, zwany także w polskojęzycznej wersji opiekunem marki, jest osobą odpowiedzialną za całokształt działań promocyjnych i reklamowych, mających tworzyć wizerunek marki na danym rynku. Do obowiązków brand managera należy koordynowanie i czynne uczestnictwo w poszczególnych etapach wprowadzania produktu na rynek, opracowywanie strategii reklamowej i promocyjnej, badanie rynku pod kątem upodobań grupy docelowej, do ...
Opiekun Marki (Brand Manager) Praca Opiekun Marki (Brand Manager)

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