Digital Marketing Specialist
Miejsce pracy: Cracow
Nr ref.: JO-1405-284891
On behalf of our Client, a leading consumer goods company, we are currently looking for Digital Marketing Specialist who will manage and execute digital plans across web, social, mobile and digital media.
Responsibilities:
- managing the monthly product, brand and sales content plans, implementation and lifecycle
- working closely with internal departments to identify relevant updates and content plans
- coordinating the creation of new web templates and being in contact with dedicated digital agencies
- working closely with regional e-Business and IT teams in case of implementation of new functionalities and tools
- creating and launching Online News according to News plan
- overseeing the web content creation including approvals with all relevant parties
- ensuring adherence to overall style guides and best online practice as well as a harmonised implementation in all markets
- auditing websites and creating content update and improvement plans
- leveraging the unique interactive and visual opportunities the web provides, including developing interactive communication tools to deliver key business or marketing messages
- being a support in delivering digital campaigns, programs, experience and solutions to support company's distributors, customers and consumers
- working closely with the Customer Project and Affiliate Marketing Teams to ensure timely implementation according to schedule and resource availability
- standardizing content across Europe
- coordinating and ensuring SEO/SEM execution
Requirements:
- academic degree in Marketing or relevant professional qualification
- experience in digital marketing, digital media, eCommerce, SEO, web content management - at least 1 year
- proven experience in website design, content marketing
- intermediate knowledge of HTML, PHP and coding Photoshop or other Photo editing Software
- SEO/SEM knowledge necessary
- strong level Internet knowledge and personal interest in the web
- data analysis skills and knowledge of analytics packages
- ability to work in a sometimes highly technical environment, and ability to learn new technologies quickly
- IT Literate - Excel/Word/PowerPoint/Acrobat/
- fluent English
- ability to work with people from different countries and cultures
- excellent inter-personal, influencing and negotiation skills on all levels
- ability to show initiative, detail-oriented with excellent organisation skills
- willingness to travel abroad
Our Client offers:
- challenging job in a young, dynamic and multinational environment
- excellent working atmosphere and many interesting projects
- temporary contract
- benefits package