SEO Analytics Manager
Nr. ref. MB/2017/05/SAM
Miejsce pracy:
Biuro Główne Kraków
Twoje zadania:
- Contribute to the creation, maintenance and distribution of SEO best-practices within Central Europe
- Day-to-day agency management on SEO campaigns and providing guidance on content development.
- Support the new landing pages creation with SEO and GA/GTM setup, work on attribution model creation.
- Work on improvements with the SEO/analytics agency to optimize digital accounts structure (GTM, GA, MCC, etc.).
- Prepare the scheduled and ad hoc analytical reports.
- Daily monitor the performance in Google analytics and Adobe Omniture and inform the team on potential threats and new opportunities.
- Supporting larger-scale digital projects together with the agencies, such as web development.
- Allocate and manage the devoted SEO budget in order to achieve agreed targets and KPIs.
Wymagania:
- Knowledge of SEO principles. Experience with the specific SEO tools is an advantage (Ahrefs, SEMrush, GSC, Collabim,etc).
- Good knowledge of Google analytics, strong knowledge of excel, thorough understanding of web technologies, SEM.
- University degree
- Google tag manager is a big advantage.
- Experience in managing the third parties (agencies, freelancers, etc.).
- Fluent English is a must
- Strong analytical skills, strong project management and organizational skills.
- Collaborative in approach and works well at managing agencies.
- Driving licence is a plus.
Oferujemy:
- A dynamic and interesting job in an established and reliable company
- A wide variety of training opportunities and professional development programmes
- An employment contract
- Free private health care with easy acces to medical specialists, a 10% discount on each shopping at Tesco for employees with at least half year's work experience and additional benefits (Christmas vouchers, occasional vouchers, e.g. at the start of the school year, layettes for new-born babies