Director Marketing & Sales

Location of the position: Pomorskie Voivodeship

Your task as Director Marketing & Sales comprehends the responsibility for all sales channels as well as developing and executing the marketing strategy. The Director Marketing & Sales is responsible for achieving the sales objectives.

Overall, this position covers strategic as well as operational topics concerning corporate design, whole TV production (mid-term live teleshopping shows, currently post-production of infomercials and production of live-on-tape-shows), TV programming, entire e-commerce activities, all marketing analytics as well as all customer communications.

You are leading the Marketing team as well as the Call Centre team (inbound, outbound and reclamations). Both departments have together a size of app. 48 employees. Depending on the background of the candidate, the retail operations in terms of setting up and leading retail partnerships might also be in the area of responsibility.

The Director Marketing & Sales is directly reporting to the CEO.

Key responsibilities

• Overall planning, managing and controlling the sales and marketing budget
• Defining the marketing strategy, incl. implementation and execution of the marketing mix with the 4 Ps (Product, Placement, Pricing and promotion) over all channels
• Teleshopping marketing comprehends also TV program planning, developing TV formats, defining the product stories and its production (the range covers from infomercials to live shows)
• All type of e-and m-commerce marketing activities, e.g. newsletter marketing, SEM, SEO, re-targeting, social media, affiliate programs, etc.
• Responsible for the whole web shop, incl. story lining as well as the look & feel
• Defining, planning and executing all kind of marketing events
• Responsible for the corporate design
• Analysing customer behaviour and development across all channels, e.g. audience/viewer and online visitors analysis, defining new customer acquisition and re-activation programs
• Planning and implementing CRM system, incl. customer loyalty program
• Being responsible for all kind of marketing analysis
• Following up and analysing market developments/trends
• Advising and exchanging with Category Management on assortment and product lifecycle issues
• Negotiating and managing diverse service providers/agencies
• Target oriented leadership and developing the team skills

Requirements

• Completion of master studies, ideally in business administration or economics
• Minimum 7 years` professional experience, thereof at least 5 years of relevant professional experiences in marketing and sales
• Very strong analytical and conceptual skills as well as a high sense for numbers
• Well-founded knowledge in retail industry and of the Polish market, ideally in e-commerce and / or teleshopping
• Inspirational, effective communicator with leadership skills and being a team player
• Result-oriented, creative and hands-on manager with a good strategic mind-set; entrepreneurial thinking would be an add-on
• Ability of coaching and developing co-workers
• Highly self-motivated and stress resistant; strong commitment to the tasks and targets
• Fluent in Polish and English is a “must have”
• Having international experiences would be an add-on