EMEA DS Marketing Analyst

Job description

The key objectives behind this newly-created function are to:

• Define EMEA market potential in specified geographical and industrial markets
• Identify white spots that can be exploited
• Provide a qualitative and quantitative assessment of the competitors present in these markets
• In collaboration with Operational Marketing and Product Line Management define positioning/sales argumentation information to effectively displace the identified competitors

Essential Job Functions:

• Prepare a 12 month rolling plan of market analysis activities to support EMEA DS sales strategy.
• Use desk research, market feedback and third party research to gather market intelligence which can be used to define sales growth potential.
• Liaise with EMEA Marketing team to define the relevant actions which should be executed in order to realize the defined potential. Use insights gained through market and sales data, market/competitor research and internal product analysis to guide marketing strategies and tactics.  This activity should cover general markets as well as specific markets that are defined by regional new product introductions or by targeted sales strategies.
• Source and manage suppliers of relevant third party market intelligence.
• Prepare research brief for suppliers of third party market intelligence.
• Define KPIs that can be used to track the gathering, analysis and use of market intelligence.
• Create a platform to give EMEA DS colleagues easy access to market intelligence information.
• Other duties as assigned or requested.

Requirements

Minimum Qualifications:

• Bachelor's degree
• Three years of relevant experience in Marketing Analytics

Preferred Qualifications/Experience:

• MBA or Master's or other Advanced Degree in related discipline
• 3+ years of relevant, progressive experience within marketing analytics across multi-channel and multi-region activities
• Experience with project management
• Proven ability to drive research and translate findings into a targeted marketing strategy
• Experience creating strategies for marketing with product launches