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- CRM Consumer Loyalty Campaign Analytics Insights Specialist providing service to a leading global consumer goods retailer for a number of their local markets including Western Europe, Eastern Europe and South East Asian markets.
- Campaign ROI evaluation
- CRM insight & learning: Interpret CRM multi-channel campaign analytics and reporting to drive strategy and insights, translating these into campaign strategy on local market level for each market.
- Development of campaign business rules
- Data/targeting strategy per customer segment
- Operates as strategic and primary market interface to drive the success of the local CRM program, talking directly with client marketing leads in each market and marketing and analytics functional leads globally.
- Responsible for creating closed-loop between planning, execution and evaluation of campaigns to improve overall performance of campaigns working with local market stakeholders and execution teams
- Works with a reporting team, and the clients’ retained Analytics organization to gather data and insights.
- Works within a team of 5-10 people in Warsaw as part of a global operating model.
- Works within a team of 3-5 Warsaw-based Insights Specialists, led by an Insights Specialist Team Lead.
Required
- Experience in Leading the Team will be advantage
- Analytics experience working on a large data-driven loyalty or CRM programme (typically at least 5 years)
- Strong analytics ability to “uncover the story the data is telling” and provide and accurate "so what" impact evaluation, then convert this to an actionable strategic recommendation.
- Consumer Marketing Analytics experience of at least one of these local markets
- Client-facing Marketing Account Management or Analytics experience
- Strong expertise on databases like SQL (typically at least 5 years)
- Adobe Analytics platform experience (typically at least 3 years) is must
- Statistical Modelling skills required; ideally some exposure to R/SAS/SPSS
- Expertise working with clickstream data and draw insights from the data
- Advanced Excel Modelling, Web/ Marketing Analytics, Descriptive, Predictive and Prescriptive Modelling, Advanced Analytics Modelling
Nice to have experience
- Previous marketing agency experience
- Experience working in a globally distributed team (ideally including India-based teams)
- Multi-channel Loyalty Campaign experience
- Able to estimate and coordinate estimates with the client for implementing new insights features within the Adobe Marketing and Analytics cloud
- Experience with Adobe Campaign and Adobe Target (or similar CRM marketing tools e.g. Eloqua)
- API (Rest/Bulk) Implementations connecting to different web based data sources
Language skills
- Fluent English required
- Nice to have: Some language skills from the local markets
- The ability to use your knowledge of foreign language on a daily basis at work (we serve our Clients in almost 30 foreign languages)
- Experience with a range of Clients and technology solutions which provides professional relevance
- Operating according to Lean Six Sigma philosophy
- Collaborating and learning from diverse and talented colleagues helps you “raise your game”
- Trainings and development tailored to help you achieve your potential
- New Joiners Programme including trainings
- Opportunity to engage in Corporate Social Responsibility initiatives
- We also think about your social life, at Accenture you will be able to take part in different initiatives like Book Club, International Cuisine Club, Accenture Runners Club, family events, cultural meetings, photography classes, climbing, soccer, swimming and many others.
- Social benefit packages including: private medical care, My Benefit, life insurance
- Friendly work atmosphere in multicultural environment
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Accenture Sp. z o.o.
Accenture jest globalną firmą świadczącą usługi z zakresu konsultingu, nowoczesnych technologii i outsourcingu. Ponad 281 tys. pracowników Accenture świadczy usługi swoim klientom z ponad 120 krajów świata. Łącząc niezrównane doświadczenie, doskonałą znajomość wszystkich branż i funkcji biznesowych oraz rozległą wiedzę z badań nad najlepszymi firmami na całym świecie, Accenture współpracuje ze swoimi klientami, aby pomóc im stać się wysokoefektywnym przedsiębiorstwem.
W roku finansowym zamkniętym 31 sierpnia 2013 roku, Accenture osiągnęło przychody netto sięgające 28,6 miliarda dolarów. Strona internetowa firmy to www.accenture.com.