Accenture is a global management consulting, technology services and outsourcing company, with approximately 289,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
Accenture's Services workforce is a dedicated team of people who work on outsourcing engagements. These are long-term partnerships with clients for whom we manage and provide increasingly specialized business operations, such as finance and accounting, IT, applications development and maintenance, helpdesk services, and HR. We not only maintain key business functions for clients, we constantly seek to improve them to help our clients move ahead of the competition.
Digital Marketing Project Manager
Workplace: Warszawa
Nr Ref.: 00257497
Job Description:
- Work as the 'face' to the local market brand managers for a Digital Marketing service (that includes Email and digital display ad campaign management; SEO and SEM optimization; Analytics in web, CRM, leads) delivered from nearshore (Europe) and offshore (India), with strategic direction coming from head office in Italy.
- Execute and deliver the clients digital/online marketing strategy and planning to include online, new media, SEO to drive the business forward through key marketing channels.
- Administration of online branding, communications and campaigns through consumer websites, search engine optimization, search marketing, and email marketing.
- Liaise with the brand team to ensure campaign materials are aligned to overall collateral, prospectuses and identity guidelines.
- Manage content planning and publishing across all owned digital media including consumer websites, email marketing, digital Ad's.
- Work with internal teams and external vendors to improve the design, usability, content and conversion points of the consumer websites.
- Work with offshore team to coordinate campaign activity and administer the Marketing Automation Software working with the marketing managers and sales teams to coordinate and implement lead engagement and lead nurturing email campaigns.
- Deliver frequent optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports.
- Present convincing arguments for recommendations to the client and 3rd parties while maintaining successful working relationships.
- BA/BS or Master degree (ideally Marketing, Digital / Computer Science, or Business related).
- At least 2-4 years of experience working as a digital project manager for an agency or large sized business.
- Proficiency in SEO/SEM, analytics, campaign management and eCRM with focus on lead generation and conversion to sales.
- Excellent client management skills, with the ability to work in a fast paced environment, managing stakeholders onshore and offshore.
- Excellent spoken and written language skills in English (mandatory) and French OR Dutch OR Danish (very much preferred).
- Understanding of:
- Google Analytics/Adwords , Marketing Campaign automation tools - Eloqua, Marketo etc.
- Multivariate testing tools and techniques e.g. Adobe Test&Target, Optimizely etc.
- CRM tools - exacttarget, responsys etc.
- Web analytics tools (e.g. Google Analytics, Urchin, Webtrends, Ominiture)
- Digital Content Management Systems
- Use of: Microsoft Excel, Word, and PowerPoint
- Availability for extensive travels
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Challenging job in a professional and multinational environment
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Trainings and development programs
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Opportunity to gain broad analytical skills, experience and highly marketable specialist expertise
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Opportunity to gain broad experience in end to end project management
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Significant work atmosphere and tools
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Attractive salary and social package
When applying please enclose the below statement:
"I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes and once the recruitment process is closed, I agree that Accenture Sp. z o.o. with its registered seat in Warsaw, 00-121, ul. Sienna 39 or any other entity of Accenture group places and processes my personal data in its database. I also express my consent to sending my personal data to third parties within the Accenture group pursuant to the Personal Data Protection Act of 29th August 1997 (Journal of Laws of 2002, No. 101, position 926 as amended). I submit the data voluntarily. I have been informed about the right of access to the content of my data and about the possibility of correcting them."
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.Check out all our job vacancies at our website: www.pracaaccenture.pl
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"I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes and once the recruitment process is closed, I agree that Accenture Sp. z o.o. with its registered seat in Warsaw, 00-121, ul. Sienna 39 or any other entity of Accenture group places and processes my personal data in its database. I also express my consent to sending my personal data to third parties within the Accenture group pursuant to the Personal Data Protection Act of 29th August 1997 (Journal of Laws of 2002, No. 101, position 926 as amended). I submit the data voluntarily. I have been informed about the right of access to the content of my data and about the possibility of correcting them."
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.
www.facebook.com/AccentureOperationsPoland