Enterprise Marketing Lead

You're an experienced and energetic marketing leader within the SaaS industry. You know the US MartTech industry throughout, you have a track record of webinars, lead magnets and demand gen activities branded with your name in the SaaS industry. You're focused on growth and lead generation, keeping track on the key TOF and funnel metrics.

Key responsibilities:

• be a thought leader representing GetResponse as we build our globally integrated demand-generation campaigns and content, targeting mid-market enterprises
• develop and execute a multi-channel growth strategy for the EN-speaking markets to deliver high-quality inbound MQLs and SQLs
• work with the Performance and Product Marketing teams to build and execute a multi-channel digital marketing strategy that drives interest in GetResponse MAX solutions by growing and accelerating new customer acquisition
• leverage our global marketing technical infrastructure (including Hubspot, GetResponse, Google Analytics, Amplitude, as well as internal analytics tools) and marketing analytics teams to advance our growth strategy by identifying requirements and driving regional priorities; requirements will span across lead sourcing, data enrichment, attribution, incrementality, nurturing, routing, and understanding conversions
• track, measure and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts

What do we expect?

• 7+ years of relevant B2B field marketing experience leading a regional demand generation strategy across multiple countries, customer segments, and products
• proven track record of defining and executing demand marketing strategies that deliver against funnel metrics and KPIs (MQLs, SQLs)
• deep understanding of CRM, marketing automation, SEM, account-based marketing, performance marketing, and email marketing tactics and technology
• storyteller: you have already run educational webinars and been a speaker at conferences on tech products
• experience of working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner
• deep understanding of lead management and sales funnel management
• experience of scaling through agency and contractor resources
• excellent project management and organizational skills
• good eye for design
• data-driven: passionate about delighting and growing our user base through data. You have been using Amplitude/Mixpanel, Hubspot CRM or a similar tool to funnel metrics and product adoption

Extra perks include:

• remote work
• home office subsidy and #getremote fund
• private health insurance
• mental health helpline
• employee pension program (PPE)
• corporate life insurance
• sport cards fund
• language classes