Performance Marketing Lead

Is paid advertising, experimentation and analyzing data what you excel at? Are you self-motivated? Want to take the next step in your career and work for an established company with a startup mindset? Then let’s take GetResponse to the next level together!

We’re looking for a Performance Marketing superstar to lead digital marketing across all global markets.

Key responsibilities:

Performance Marketing

• manage paid ad campaigns across search, display, social and retargeting networks, including but not limited to Google Ads, DV360, incl. YouTube advertising, Bing, FB and LI Ads, lead ads
• drive paid campaigns from planning to execution to meet key performance metrics
• optimize campaigns across multiple channels to deliver the best return on investment
• ensure successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
• create short copies, incl. ads and landing page copy in English
• hands-on experience and eagerness to work within the platforms on a daily basis

Data Analytics & Experimentation

• constantly experiment, analyze and optimize advertising activities to improve return on investment
• use data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
• run various tests to optimize ads, landing pages, and targeting options, campaign setting, etc. to continuously improve the performance of paid channels

Growth Marketing mindset

• find new and innovative ways to reach our target audiences at the right place and time
• continuously test new channels and research trends and benchmarks
• seek opportunities for paid growth and optimization beyond paid platforms, e.g. by collaborating with SEO & Social Media teams or landing page optimization
• develop and execute an omnichannel and multichannel performance marketing strategy

Leadership:

• control the daily/weekly/monthly budget spend based on media plans
• lead, execute and optimize performance marketing strategy.
• collaborate with other marketing teams to create high performing campaigns
• grow and lead a small Performance team
• collaborate with an external agency and the internal Design and Devs team to deliver high performing campaigns

What do we expect?

• 5+ years of experience with paid platforms, incl. Google Ads, YouTube, Facebook & LI Ads
• close to native English skills / C2 English fluency
• experience with budget management for multiple markets & channels
• must be curious, detail-oriented and a broad thinker able to focus on many little details that influence the broader outcome
• knowledge of best practices and trends in digital channels
• an eye for design and short copy creation skills
• growth marketing mindset - experience with website optimization and landing page creation, dynamic content and multi-level attribution models
• hands-on approach, mixed with excellent stakeholder management and strategic thinking skills
• understanding of statistics and an ability to support hypotheses with data
• good understanding of SEO and Social Media platforms
• A/B Testing and excellent Data Analytics & reporting experience (GA 360, BigQuery, Datastudio, Google Tag Manager, Datalayer implementation)
• extensive Excel / Sheets skills and an ability to make recommendations based on statistics

Nice to have:

• working experience with DV360
• SaaS experience
• practical usage of SQL and BigQuery

Extra perks include:

• remote work
• home office subsidy and #getremote fund
• private health insurance
• mental health helpline
• employee pension program (PPE)
• corporate life insurance
• sport cards fund
• language classes