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Opis stanowiska: prowadzenie keyword researchu oraz analiz keyword gap / content gap, grupowanie fraz i analiza intencji wyszukiwania, mapowanie słów kluczowych i intencji do odpowiednich URL-i, współtworzenie architektury serwisów i planowanie nowych podstron, przygotowywanie struktur landing...

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Pełny etat
Aplikuj bez CV
Aplikuj szybko

Opis stanowiska: Prowadzenie keyword researchu, analiz keyword/content gap oraz grupownie i mapowanie fraz do odpowiednich URL-i. Współtworzenie architektury serwisów i planowanie nowych podstron (landing pages, strony usługowe, kategorie, artykuły, FAQ). Tworzenie briefów oraz wytycznych SEO...

zooplus AG
...is Europe's largest pet supply site. With currently more that 1 milion customers across continental Europe and more than 250 miliion euro in annual net sales.

Zooplus AG is publicly listed on the Frankfurt stock and headquartered in Munich, Germany with regional offices in France, the UK, Netherlands, Italy and Poland.

Our Goal
To expand the development of the Poland business.

Your Challenge
Based in our new founded office in Krakow, you will support one of Europe's largest specialty online retail groups expand its' Polish presence.

Number 1 in EUROPE!
Take advantage of this chance for a true challenge with a dynamic, growing company where you will enjoy the freedom to develop and implement new concepts and your own ideas.

We are looking for you to support our Polish shop team to start as soon as possible in our Krakow office as

SEO Optimization Manager (f/m)

Based in Krakow, Poland, you are part of our Polish Online Marketing and responsible for optimizing the content and thus the customer base of our Polish online shop zooplus.pl.

Your Role and Responsibilities

Implementation, design, control and optimization of the SEO activities for our online store in close cooperation with the central online marketing in Munich, Germany
Improve our keyword and link building, text optimization and content development
Content strategies for local Social Media integration
Work closely with the shop and sales team, Online Marketing Manager and Category Management to ensure optimal deployment and implementation of the SEO concepts
Continuous analysis of SEO KPI's and sustained optimization of implementation
SEA implementation of supporting tools and reports, esp. on Google
Preparation of reports, statistics and guidelines for efficient control and monitoring sales

Your Profile

You have a relevant university degree in business administration or computer science
You have at least 3 years of relevant work experience in SEO
Proper use of the popular web technologies and SEO tools and processes (eg Google Analytics, Sistrix)
Good analytical skills and an excellent understanding of numbers
Very good German or English, spoken and written

Our Offer

We offer you challenging tasks with further developmental perspective. You are becoming part of a growing, dynamic, international company in a position that offers great variety and personal responsibility. Zooplus offers you the chance to implement your ideas in a setting where your skills and work are valued.

Prosimy o dopisanie klauzuli: Wyrażam zgodę na przetwarzanie moich danych osobowych dla potrzeb niezbędnych przy realizacji procesu rekrutacji zgodnie z Ustawą z dn. 29.08.97 o Ochronie Danych Osobowych (DZ.U. nr 133, poz. 883)

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