Work Type: Hybrid (3 days in office, 2 days at home)
Overall Job Purpose
As an Advertising Campaign Optimizer, you will be part of a multinational team, building new campaigns, optimizing and localizing existing campaigns for customers. You will use your marketing skills to review the client’s business model and website and implement the best optimization strategy to achieve the client’s goals. The goal of the optimization will be to increase return on investment, drive traffic to the clients website or increase brand awareness for the client in your specific market.
- Optimization and creation of new campaigns using your marketing insights and tools to create campaigns, ad groups, ad texts, keywords and extensions to achieve client's’ expectations
- Optimization and creation of digital marketing campaign types, such as: Search, Display
- Localisation of existing campaigns through keyword localisation, ad text localisation and extension localisation
- Understanding and adapting to on-going product and technology developments
- Understanding local market trends and seasonal trends
- Internet research to understand products and competitors
- Manage the quality of your work in line with the clients policies and procedures
- Ensure excellent use of spelling and grammar is maintain in all tasks
- Manage and complete a set number of campaigns per week
- Fluency in written and spoken German and English is essential
- Experience working in marketing or online advertising is desirable
- Specified market knowledge and experience is essential
- Demonstrates high level of creativity and innovative thinking
- Strong Microsoft Excel skills
- Excellent communication skills
- High attention to detail
- Experience working in a multicultural environment is an advantage
- Ability to multitask
- BA/BSc degree or equivalent is preferable
- Understanding the Role
- Solutions Orientated
- Initiative
- Collaboration
- Attention to Detail
- Resilience & Adaptability
- Problem Solving & Information Gathering
- Organizational Commitment
Poznaj
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