ABM Coordinator

The ABM Coordinator works closely with ABM Lead for Nordics, to support 4-5 ABM accounts by:

• Coordinating the establishment of an account based marketing strategy for the select accounts 


• Implementing the ABM strategy. To this end, the ABM Coordinator will:

1. establish and foster a close relationship with the select account representatives. 


2. work closely with ABM Lead and Sweden marketing team.

Establishes client market strategy and the action plan for select CMAs (ABM) or Must Wins (Pursuits), and implements marketing activities in close coordination with Account Executives and Pursuit Leads. Increases the opportunity to win business by proposing client-focused marketing activities, strengthening relationships, develops new business opportunities within existing accounts or major pursuits to ultimately improve win rates.

Global ABM community (participate in regular calls, browse and contribute to ABM Yammer group and T’room).

• Providing and coordinating pursuit marketing support, including: 

1.Working with sales lead to define a pursuit marketing strategy
2.Proposing a plan of assets and roll out to support the opportunity
3.Working with internal teams and external vendors to deliver the required support
4.Following up on any marketing activities related to the pursuit, including internal comms, asset repositories, follow up at account and client.

To succeed and flourish in the role, the ABM Coordinator needs to exhibit the following:

• Strong experience in formulation of marketing strategy and delivery of marketing campaigns 


• Experience in account based marketing and pursuit marketing 


• Diligent and resilient stakeholder management, also with senior leadership 


• Strong team work and ability to collaborate across geographies, domains and skill sets 


• Desire to grow and develop as a marketing professional in an open team atmosphere 


• Ability to be creative and thrive under pressure

• You will work in multinational, stable company for c.a. 100 Blue Chip Clients - known, global brands, supported by 6000 professionals in 30 languages.
  


• You will gain space to fulfill your ambitions and develop your career, opportunity to take part in transition projects. We operate according to Lean and Kaizen philosophy.


• You will choose your career path (experts or managers) – you will work among professionals (over 900). We will support you to gain knowledge (20 000 online trainings and in class) and get certified (e.g. ACCA, Prince2, PMP). You will have the opportunity to take part in coaching programs and develop your knowledge in experts communities.


• You will work in line with high, international work standards and you will have an opportunity to engage in CSR initiatives.
  


• You will be appreciated for your results and professionalism – based on clear rules of promotion. Our company applies a wide choice of perks (free private medical care for you and your family, additional life insurance). We help to keep right proportions between your work and private life (Business Parent Program).


• As a disabled person you will get professional support. We are open to provide assistive technologies for people with diverse disabilities. We care about inclusion and equal rights approach. We conduct disability awareness trainings. Join our Win with Capgemini Program for people with disabilities.