Account Marketer for Bids
Candidate’s profile
Sees the big picture and delivers on it. Understands a bidding/tender/pursuit process and knows how to shape a proposal into a connected story (with messaging, visuals and creative deliverables) across all the bid stages and set a stage for a sales team to effectively pitch
An expert advisor. Manage and deliver key creative and branding elements of a bid from Pursuit Marketing at the start of a bid, to the client visits/meetings at the end. Project Manage and execute a customized bid marketing strategy
Understands business demands and stakeholders. Analyse the bid value proposition and work with the bid & sales support teams to deliver high quality, innovative, one-to-one branding solutions to best position Capgemini to individual clients during the bid cycle
Leads projects. Drive the production team (content and design) with conceptualizing the value proposition and visualizing the key sales messages within the marketing collateral
What you need to have:
- Excellent written and spoken English, with a very high standard of quality control, i.e. ability to assess high quality of copy/design work and to ensure that content is written to the highest standard.
- Experience in sales support, account management or bid management in a professional services/outsourcing environment, coupled with professional experience in marketing communications
- Experience in working with agencies and/or working in an IT services or B2B product environment
- Documented hands-on experience developing creative strategies
- Ability to work in a high-pressure, deadline-driven work setting
- Pro-active approach with the ability to put forward new ideas
- Highly detailed project management and multi-tasking skills
- A good negotiator with the ability to manage third party vendors
Job description
- Developing and running marketing strategies for key bids and contracts – develop marketing campaigns and marketing collateral (ex.: visual ID, booklets, videos/animations, creatives, etc.) that effectively position and differentiate Capgemini during a bidding process
- Driving best practices and advising on best course of action – introduce efficiencies/improvements in day-to-day operations of allocated resources, optimize success of bid support activities through proper measurement, analysis, benchmarking and reporting on activities performed. Advise the sales teams on effective approaches to branding, positioning, and marketing of services/products during the bid and then driving those activities.
- Proactively support sales/marketing activities – work closely with the sales teams to position Capgemini ahead of, and during, contract renewal processes, new bids/tenders. Working with the sales team to develop and amplify bid’s value proposition, create activities that
- generate interest in Capgemini’s services and help the sales team execute a successful bid campaign end-to-end.
- Support select account/s with long-term account based marketing – developing marketing campaigns and driving content development, support on how to optimise existing content for both traditional and digital channels, finding/researching new topics and proposing new approaches to attract client attention based on account goals, developing new methods to distribute content at different stages of the account development cycle for maximum responsiveness
Your team
Capgemini has an internal creative agency comprising over 60 copywriters, marketers, designers and developers. We provide creative services to the international business community within Capgemini. Serving over 50 different internal clients from all around the world, the team supports sales and marketing activities at both local and global levels. Our clients are leaders in their respective business or technology fields and our task is to support their business and technology solutions with compelling creative work and our marketing expertise.
What we offer
- Working in a close-knit team and a friendly atmosphere
- Development of expert or leader competences
- Bonuses, including those for recommending new employees
- A wide range of training and cofinancing of courses
- Additional life insurance
- Attractive package of additional benefits (fitness, gym, cinema, etc.) you chose what you want
- Integration events and joint celebrations
- Annual family picnic
- Employee volunteering opportunities and interesting CSR projects
- Disability inclusion, assistive technologies, reasonable accommodations
- Private medical care, also for your family
- Bicycle parking and carpooling
About us
Capgemini is one of leading global companies offering consulting, IT technologies.
Market analysis, HR, finance and accounting, supply chain, transformations, intelligent automation or knowledge management? Those areas have no secret for us! We work in Business Services and we use 30 languages in our international team – we have people of 60 nationalities. Join our team!