Job Description:
- Works as the 'face' to the local market brand managers for a Digital Marketing service (that includes Campaign Execution and Content management)
- Manage the implementation, tracking and measurement of digital marketing campaigns, on time and within budget
- Manage campaign implementation and performance against agreed campaign activity
- Be responsible for the production and sourcing of all campaign materials
- Deliver campaign activity presentations and regular results presentations
- Ensure each campaign has clear metrics as agreed with the client and ensure that campaigns are achieving appropriate return on investment in line with marketing goals
- Deliver frequent optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, ADO (Accenture digital optimization)
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Ability to present convincing arguments for recommendations to the client and 3rd parties while maintaining successful working relationships
- Liaise with the brand team to ensure campaign materials is aligned to overall collateral, prospectuses and identity guidelines
- Day-to-day management of external agencies to source creatives and content
- At least 2-4 years of experience working as a digital campaign manager for a agency or large size business in local market
- BA/BS or Masters degrees (ideally Marketing, Digital / Computer Science, or Business related)
- Excellent spoken and written language skills in English
- Excellent client management skills
- ability to work in a fast paced environment
- Ability to manage stakeholders onshore and offshore
- Understanding of: Google Analytics/Adwords , Marketing automation tools - Eloqua, Marketo
- Understanding of: Multivariate testing tools and techniques e.g. Adobe Test&Target, Optimizely etc.
- Google Adwords certified - desired
- Understanding of: CRM tools - exact target, responsys etc.
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Challenging job in a professional and multinational environment
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Trainings and development programs
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Opportunity to gain broad analytical skills, experience and highly marketable specialist expertise
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Opportunity to gain broad experience in end to end project management
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Significant work atmosphere and tools
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Attractive salary and social package
