Be creative with us!
Brand Manager - Out of Home Channel
Location: Warsaw
Main responsibilities are following:
- Piloting, executing & developing projects to address ice-cream alternative channels such as: scooping, and many more
- Partnering to European IC organization to all incubating projects with relevance to Polish market,
- Active cooperation with European organization in order to execute projects
- Responsibility for target delivery on scooping – turnover and profit
- Preparation & execution of activity plans on scooping in all channels (out-of-home, franchise, horeca)
- Plan alignment with line with brand strategy for brands
- Close cooperation with master franchise company for CDO café, with specific focus on CDO café concept creation & execution, approval of layout of new POS
- Management of relations with franchise chain, KA and shopping malls for all Poland & Baltic’s
- On-going market understanding at consumer and shopper level of alternative IC channels
- Budget management
- Close cooperation with internal team on innovation plans for new concepts
- ownership of business cases towards new IC concepts
- Provides for Sales and Operations Planning input for scooping results; responsible for forecast accuracy on specific projects
- Portfolio management (listings, delistings, in-outs, promo SKUs)
- Drives to resolve stock issues (residuals & obsoletes) on respective level
- Price monitoring (positioning vs. competition - channel perspective) & price execution
- Direct supervision of interns dedicated to start-up projects
- 3-4 years of marketing/brand building/brand building trade experience
- Fluency in English (verbal and written)
- Cross functional teamwork
- Project management
- Interpersonal and communications skills
- Self-starter
- Out-of-box way of thinking
- Negotiations & Sales skills
- Multitasking
- The potential to understand all aspects of business management incl. marketing, finance, customer development, planning
- Energetic, ability to cope with stress
- Financial awareness
- Good commercial data analysis (calculations and analysis)
- Accountable & forthright
- Good creative and initiative skills
- Computer skills (MS Office)
