Consumer Insights Manager CEE
Antal Sales & Marketing
Antal International is a leader in executive recruitment and HR consulting services. The brand is present in 35 countries and has been operating in Poland since 1996. Antal International offices in Warsaw, Wrocław and Kraków conduct projects across Poland and abroad for biggest global corporations and local businesses operating in all sectors of the economy.
Job description
- Gather and synthesize data, and draw insights from primary and secondary sources,
- Translate information and data into actionable insights and recommendations,
- Act as the "voice of the consumer" within the organization on assigned brands,
- Collaborate with key stakeholders on assessing business issues to develop, manage/execute learning plans for the assigned core brands,
- Consult, advice and influence local and global brand teams on insights methodologies, usage and interpretation,
- Negotiations with Market Research Vendors to drive optimized costs,
- Initiate new consumer research methodologies to utilize online, social media and other e-tactics for faster, continuous and cost effective consumer research.
Candidate
- Minimum 5 years of consumer research experience,
- Minimum 3 years of experience conduction research in conjunction with 4P’s,
- Minimum 3 years of experience conducting research in conjunction with new product marketing launches,
- Strong knowledge of consumer insights (ability to use a broad array of current and new methodologies - quantitative and qualitative),
- Global research experience would be an advantage,
- Strong strategic thinking skills, including capabilities to assess current situation, draw conclusions and envision future business opportunities,
- Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and key retailers,
- Excellent project management skills: able to prioritize multiple projects with little assistance and execute programs and projects from start to completion,
- Fluency in English is a must.
The offer
- Working for a globally present and recognisable innovation company,
- Attractive financial terms of employment,
- Possibility to have a real influence on company's activity.