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Data Analyst (Marketing)
Motorola Solutions Systems Polska
Kraków
specjalista (mid)
pełny etat
umowa o pracę
6 dni temu
Data Analyst (Marketing)
Company Overview

Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home. 

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.


Department Overview

The Global Marketing Operations team is responsible for the management, measurement, and tracking of marketing strategies and tactics supporting the business and sales objectives for the company. This function is part of the Global Digital Marketing Strategy & Ops team, which is responsible for the prudent and thoughtful use of various marketing technologies to drive engagement and interest in our solutions with our customers. The team manages not only our digital web properties but also the entire martech stack, including the marketing automation platform that our marketers rely on for efficient campaign management.


Job Description

This candidate is passionate about Marketing Technology and understands the value that data can bring to the B2B world.  You will be responsible for using data analytics to help our marketers understand how well our digital properties are performing as well as make recommendations on areas of improvement. You are focused on using information to drive the right conversations with our leadership team to help guide investment to the right areas as well as make tactical suggestions which will drive meaningful engagement results.

Analytics & Reporting

  • Collaborate with marketing stakeholders to  translate their needs into meaningful and actionable dashboards utilizing Tableau and Google Data Studio

  • Set targets, monitor KPIs, and set up mechanisms to measure digital performance for campaigns.

  • Draw meaningful conclusions from data and identify potential opportunities for improvement via  customer journey reporting and attribution approaches 

  • Provide daily, weekly, and/or monthly performance reports

  • Utilize ongoing keyword research and on page optimization strategies to drive improvement in organic rankings

Key Responsibilities:

 

1. Data wizardry

  • Pulling, normalizing, and cleansing data
  • Organizing and transforming information into comprehensible structures
  • Performing analysis of data
  • Using tools and techniques to visualize data in easy-to-understand formats, such as diagrams and graphs

 2. Support Stakeholders in making the magic happen

  • Communicating with stakeholders to understand data content and business requirements
  • Preparing reports and presenting to Account Directors and clients
  • Preparing actionable insights based on analyst and reports to drive changes.
Basic Requirements

 

Preferred Qualifications

  • Minimum 3 years data analyst experience
  • Strong understanding of the digital marketing 
  • Expertise in building visualizations via Tableau Required,   
  • Strong experience with SQL and Advanced Excel / google sheets  Required
  • Python, App Script , Javascript  knowledge is a plus
  • Experience with AWS data ecosystem.
  • Expertise of using Google's suite of supporting tools, including Analytics, Ads (AdWords)
  • Prior experience with data layer and tag management solutions (Tealium , GTM or equivalent)
  • Expertise with marketing for B2B business
  • Experience with Salesforce is a plus

 

In return for your expertise, we’ll support you in this new challenge with coaching & development every step of the way. Also, to reward your hard work you’ll get:

  • Competitive salary package.

  • Private medical & dental coverage.

  • Life insurance.

  • Employee Stock Purchase Plan.

  • Flexible working hours.

  • Strong collaborative culture.

  • Comfortable work conditions (high-class offices, parking space).

  • Volleyball field and grill place next to the office.

  • Access to wellness facilities and integration events as well as training and broad development opportunities.

We kindly inform we will contact only selected candidates.
If you are interested, please send your application by clicking on the "APPLY NOW" button.

Poznaj

Motorola Solutions

Motorola Solutions jest liderem w branży telekomunikacyjnej, powstałym w 1928 roku. Firma zatrudnia ponad 20 000 pracowników w 65 krajach i dostarcza produkty zarówno klientom biznesowym, jak i instytucjom rządowym.

Nasza czołowa pozycja w tych obszarach obejmuje obsługę komunikacji służb bezpieczeństwa publicznego od infrastruktury do aplikacji i urządzeń, takich jak komunikatory radiowe czy specjalistyczne przenośne urządzenia obliczeniowe dla przedsiębiorstw. Produkujemy zaawansowane urządzenia rejestrujące dane, takie jakie czytniki kodów kreskowych i RFID (identyfikacja za pomocą fal radiowych) dla biznesu. Dostarczamy profesjonalne i komercyjne radiotelefony na potrzeby różnych rynków, a z myślą o przedsiębiorcach detalicznych tworzymy również nielicencjonowane szerokopasmowe architektury i bezprzewodowe sieci lokalne (WLAN).

 

Nasz ośrodek w Krakowie, zatrudniający ponad 1000 osób, to jedno z czołowych centrów Motoroli na świecie. Główne jego części to:

  • Centrum Rozwoju Oprogramowania, gdzie tworzone są systemy komunikacyjno-radiowe w standardzie TETRA/APCO P25/LTE dla służb bezpieczeństwa publicznego, aplikacje współdziałające z tymi systemami oraz oprogramowanie radiotelefonów w standardzie TETRA.
  • Centrum Finansowe będące częścią globalnej sieci finansowych Shared Services, świadczących usługi księgowo-rozliczeniowe oddziałom Motorola Solutions na całym świecie.

Pomagamy ludziom pracować lepiej w ważnych momentach. To jest nasz cel.

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