AmRest Holdings SE (AmRest, WSE: EAT) is the largest independent restaurant operator in Central and Eastern Europe. Since 1993 we've been building a portfolio of well recognized power brands such as KFC, Pizza Hut, Burger King and Starbucks based on solid franchise and joint venture partnerships. AmRest owns La Tagliatella brand which is being developed as Company operated restaurants as well as franchised stores in Spain, Germany, France, the USA and China. From December 2012, AmRest started business with Blue Horizon- the owner of 11 restaurants: Blue Frog and KAAB located in China. The headquarters of AmRest are located in Wroclaw, Poland. From Wroclaw, AmRest operates almost 700 category leading Quick Service and Casual Dining restaurants. Through our "WSZYSTKO JEST MOŻLIWE!" culture, over 15 thousand AmRest employees deliver craveable taste and exceptional service at affordable prices every day.
Ref. No : WMM/PRACA/06/13
- To be part of an international, dynamic and fast developing Team.
- A unique culture of openness, customer focus where “Everything is possible” and where bureaucracy and politics have no place.
- Accelerated professional and personal development driven by meaningful challenges.
Drive customer engagement and loyalty through satisfying the needs of on-line consumers and offering them unique digital experience.
- Develops and executes digital marketing strategies to maximize conversion and increase sales for the business.
- Acts as an advocate and expert in new digital technologies, develops strategic understanding of customers’ needs and expectations in order to drive maximum engagement and desired on-line reputation of AmRest brands.
- Works with web analytic programs to create reports and share key performance insights to ensure maximum ROI.
- Oversees loyalty and CRM programs, builds customer acquisition programs to drive database growth.
- Develops internal process for communication and partnership with cross-functional teams from AmRest countries.
- Ensures cross-teaming between the digital service agencies, advertising agencies, media and technology vendors to support holistic execution of brand strategies and top-level delivery to the customers.
- Recommends and manages annual digital marketing budget for all brands.
- Provides professional guidance to the team and develops competency level throughout the organization.
- Proven experience in delivering effective and innovative digital & social campaigns.
- Minimum 7 years of professional experience (including online marketing experience or internet background, preferably in foodservice or retail -min. 4 years).
- Excellent knowledge of web technologies.
- Reporting and data analysis experience.
- Excellent communication and writing skills.
- Customer-orientation.
- Results orientation.
- Fluent English.
- Good computer skills and knowledge of MS Office.
