Digital Marketing Specialist

• development of current and new online marketing channels as well as implementation and optimization of activities in line with the assumed KPIs
• conducting on-line campaigns, Google Ads campaigns and building society in social media channels (in particular FB, YT, IG, Linkedin)
• active participation in the preparation and updating of content for digital channels, the required inbound marketing approach in close cooperation with the commercial and technical department
• conducting activities for SEO and for brand awareness growth
• preparing KPIs, reports and analyzes for digital channels
• recommending and implementing new solutions based on the analysis of market trends and competitors' activities in the digital marketing area
• responsibility for all aspects of ongoing projects, bearing in mind: priorities, timeliness, processes and standards resulting from project management
• operational management of the assigned budget

This knowledge, skills and experience will be essential:

• experience in brand management, minimum 3 years in B2B market (experience in the construction chemicals market will be a plus)
• proven experience (sample) in conducting on-line campaigns, Google Ads campaigns and building society in social media channels (in particular FB, YT, IG, Linkedin)
• working knowledge of basic graphics programs such as Canva
• free communication in spoken and written English

Soft skills, values and attitudes close to you and us:

• you like to talk to people face to face, and if necessary, with the help of remote communication
• you study the subject before you start working, understanding the business, market participants is your natural attitude
• you can combine theoretical knowledge with a practical approach to solving problems
• improvement is a continuous process, it never ends, that's why you like to ask questions, challenging existing behaviors in order to develop valuable solutions
• you work with external agencies or freelancers based on clearly defined briefs: what?, why? for whom? at what time? for how much?
• you motivate not only yourself, but also people arround you
• you have an entrepreneur and can do attitude
• you do not assume that something is this or that, but you check, verify, draw conclusions and give recommendations
• optimism, passion, responsibility are the attitudes with which you identify yourself every day

• you will join the team at a turning point for the company: when we invest in further development based on a developed strategy and explore the essence of our brand

• you will receive a brand and products that are highly valued on the market by professionals for their quality, but still with limited awareness among other customers

• a business strategy that will help you to develop and carry out activities in the digital area

• the possibility of implementing projects from scratch in cooperation with a team of people ready for change and hungry for success

• budget for the implementation of key initiatives

• implementation of the most important projects as a leader

• atmosphere and working conditions that will allow you to focus on completing the tasks

• independence in action combined with ongoing talks in the form of statuses with the supervisor and the team

• necessary work tools

• work for a reputable brand of construction chemicals, with an established position in the market,

• stable full-time employment based on an employment contract,

• attractive salary,

• hybrid working model,

• friendly environment,

• real opportunities to develop professional skills (courses and training funded by the employer),

• convenient location right next to Rzgów Junction (S8 expressway and 91 national road), also accessible by public transport from Łódź and Pabianice,

• free parking for employees,

• no dress code,

• rich benefits package:

• premium medical care (financed by the employer)

• regeneration meals (financed by the employer)

• 2 sport package options (co-financed by the employer)

• Christmas gifts and packages for children

• funding for summer recreation

• good coffee:) and tea too;)

• discounts on company products