Our Client is the world's No.1 spread betting and CFD provider. The company has offices in 17 countries across five continents, serving over 125,000 active clients worldwide. The Company opened its new branch (R&D Center) in Krakow in 2015 and is to hire around up to 250 IT, Digital Marketing and Business Development/ Customer Service and KYC/ Compliance Specialists for new projects and creating new products. It is highly innovative company with strong position on the market, working with new technologies in end-to-end Scrum methodology with best infrastructure and emerging technologies. If you are looking for the fast career development and extended learning opportunities, apply for the position of:
Email Marketing Manager
Kraków
Nr ref.: 5728
Requirements:
- 3-5 years’ experience managing email and direct marketing communications, creating and launching email campaigns
- Advanced knowledge of email marketing, including the use of marketing automation, personalisation, dynamic content and triggered email
- Proven experience in crafting email and direct marketing campaigns that convert at above industry levels
- Strong analytical skills, demonstrable data-driven approach and understanding
- Life cycle marketing development
- Engagement scoring and lead signalling programme development
- Experience creating and sending large-scale email campaigns
- Familiarity with CRM and database management e.g. Salesforce.com
- Experience with A/B testing
- Excellent project management skills, used to managing several projects concurrently, within a fluctuating and demanding workload
- Fundamental understanding of good email design, digital channels and tactics
- Demonstrable experience of creating email experiences for specific segments and setting KPIs based on objectives
- Experience of creating and implementing process and production workflows
- Up-to-date with the latest trends and best practices in email and measurement
- Equally comfortable working independently and as part of a team
- Outstanding editorial, written and communication skills
- Understanding of marketing automation and workflow management systems
- Proficiency of email solutions (ExactTarget, and Movable Ink or similar)
- Proficiency of web analytics tools (e.g. Adobe Omniture, Google Analytics)
- Proficiency using social listening tools and platforms (e.g. Radian 6)
- Good understanding of HTML, CSS
- Microsoft Office Suite
Responsibilities:
- Build a 1-2-1 email/direct mail strategy for different client segments globally, working with the CRM team/. Identify, target and build database of mailing lists using SalesForce, Exact Target and Movable Ink
- Build best practice, infrastructure and processes for email management and share this knowledge with the Boston Ivy marketing community
- Contribute to the search and selection for a campaign automation/email marketing tool and project manage the implementation globally
- Ownership of all email execution, planning and improvements
- Manage external production and tool agency relationships where relevant
- In partnership with the Marketing and Communications Manager devise campaigns that lead to the qualification of prospects to leads (B2C and B2C)
- Track and monitor past and current campaign performance and behaviour to recommend strategies and campaigns that will increase loyalty and engagement
- Continuously optimise email and direct mail success taking a data-driven approach, developing email and direct marketing strategies that engage prospects and clients
- Create life cycle marketing roadmap, from nurture through to advocacy
- Develop test and learn plans for optimising targeting, creative and marketing messages
- Set and deliver on tangible content and campaign goals i.e. referrals, ROI, engagement (via Idio)
We offer:
- A possibility of taking part in setting up a new Marketing, Customer Service and IT departments in Poland
- Participation in interesting and challenging projects in global structures
- Opportunity to develop and broaden skills
- Attractive salary, bonuses and benefits package
- Pleasant working atmosphere
