Email Marketing Manager

Requirements:

• 3-5 years’ experience managing email and direct marketing communications, creating and launching email campaigns
• Advanced knowledge of email marketing, including the use of marketing automation, personalisation, dynamic content and triggered email
• Proven experience in crafting email and direct marketing campaigns that convert at above industry levels
• Strong analytical skills, demonstrable data-driven approach and understanding
• Life cycle marketing development
• Engagement scoring and lead signalling programme development
• Experience creating and sending large-scale email campaigns
• Familiarity with CRM and database management e.g. Salesforce.com
• Experience with A/B testing
• Excellent project management skills, used to managing several projects concurrently, within a fluctuating and demanding workload
• Fundamental understanding of good email design, digital channels and tactics
• Demonstrable experience of creating email experiences for specific segments and setting KPIs based on objectives
• Experience of creating and implementing process and production workflows
• Up-to-date with the latest trends and best practices in email and measurement
• Equally comfortable working independently and as part of a team
• Outstanding editorial, written and communication skills
• Understanding of marketing automation and workflow management systems
• Proficiency of email solutions (ExactTarget, and Movable Ink or similar)
• Proficiency of web analytics tools (e.g. Adobe Omniture, Google Analytics)
• Proficiency using social listening tools and platforms (e.g. Radian 6)
• Good understanding of HTML, CSS
• Microsoft Office Suite

Responsibilities:

• Build a 1-2-1 email/direct mail strategy for different client segments globally, working with the CRM team/. Identify, target and build database of mailing lists using SalesForce, Exact Target and Movable Ink
• Build best practice, infrastructure and processes for email management and share this knowledge with the Boston Ivy marketing community
• Contribute to the search and selection for a campaign automation/email marketing tool and project manage the implementation globally
• Ownership of all email execution, planning and improvements
• Manage external production and tool agency relationships where relevant
• In partnership with the Marketing and Communications Manager devise campaigns that lead to the qualification of prospects to leads (B2C and B2C)
• Track and monitor past and current campaign performance and behaviour to recommend strategies and campaigns that will increase loyalty and engagement
• Continuously optimise email and direct mail success taking a data-driven approach, developing email and direct marketing strategies that engage prospects and clients
• Create life cycle marketing roadmap, from nurture through to advocacy
• Develop test and learn plans for optimising targeting, creative and marketing messages
• Set and deliver on tangible content and campaign goals i.e. referrals, ROI, engagement (via Idio)

We offer:

• A possibility of taking part in setting up a new Marketing, Customer Service and IT departments in Poland
• Participation in interesting and challenging projects in global structures
• Opportunity to develop and broaden skills
• Attractive salary, bonuses and benefits package
• Pleasant working atmosphere