PURPOSE OF THE ROLE
The head of marketing develops and executes Rituals marketing plans across the marketing mix to maximise sales in line with the Brand values and objectives. You’ll be responsible for the launch of Rituals in Poland and building the brand across all sales channels (retail, whs and e-comm). You contribute to the growth of our global business by assuring the best marketing plan and promotional tools in order to reach sales and brand KPI’s targets.
- You will lead the business from the marketing perspective and build the brand via high impact 360 campaigns via all sales channels
- Develop Marketing Partnerships to generate trial & raise brand awareness (media & brand partnerships and b2b deals)
- Marketing campaign (Media, PR, social, POS) and Promotional plan (GWP, implement Sampling strategy, Local activation) execution for all sales channels (retail, wholesale and online)
- PR events (new openings and new launches), PR coverage (clippings); Recruit and manage the PR agency and optimise media relations to raise brand awareness
- Social media visibility and online reputation; Develop & manage influencers & ambassadors
- Retail marketing to generate traffic and raise ATV; Guard and rollout marketing plan across own stores and WHS partners (both on- and offline)
- Manage local MDC budget (aligned with CHO)
- Minimum of 6 years relevant experience in Marketing across the full marketing mix (both on- and offline, ATL and activation) within a fashion or cosmetic environment essential
- Experience in working with marketing partners and agencies
- At least a Bachelor’s degree in Marketing or Communication
- Fluent in spoken and written English + Polish language
- General profile: Retail, Marketing, Commercial, Inspiring communicator, connector, hands-on, selfstarter, team player, able to link strategies with exceptional execution skills
- You are keen to be the best in class within your profession. You are flexible, you enjoy making things better every day and you value authenticity and teamwork. Flexible with priorities and comfortable in a fast pace, agile environment
WHAT DO WE HAVE TO OFFER?
Rituals offers a varied role (full-time) within a young team with enthusiastic colleagues at our head office in the heart of Warsaw. The salary offered is in line with market conditions and you will be given the opportunity to make the fullest use of your talents. The organization offers you an ambitious and pleasant international working environment.