CloudBest manages international projects across diverse industries including FinTech. Our expert teams provide support within areas such as software development, content creation, customer support, marketing, automotive, business development for clients around the world.
Join our team and develop with us in international structures as:
Head of Performance
[online recruitment]
[online recruitment]
Warszawa
If you are a person, who:
- Is tired of being bored and repeatability at your current work and you would like to change something;
- Is proactive and is looking for interesting solutions and likes to create new things;
- Likes a modern working environment with a start-up culture;
- Is a team player and likes to work in a dynamically changing environment.
And your professional profile is relevant to the following skills:
- Min. 10-15 years of extensive experience in digital, performance marketing in the B2B,B2C space offline and online channels including Search, Display, Mobile, TV and Direct Mail;
- Min. 2-3 years of experience in managing performance marketing teams;
- In depth knowledge of performance campaign execution on Google, Facebook and crypto ecosystems, Affiliate network;
- Proven track record of successfully executed campaigns in compliance with SEO;
- Very good understanding of digital data analytics and programmatic platforms;
- Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc), A/B testing, Analytics (eg. Google Analytics), User testing, Marketing Automation etc.
- In depth knowledge and working experience of Ad Servers, PMPs, DSPs and DMPs;
- A strong analytical skills and data-driven approach to marketing campaigns;
- Analytical thinking and superior technical expertise;
- Expert in in project and campaign management market research, communications evaluation, data modelling, relationship skills and commercial awareness;
- Good spoken and written English - level C1, any other Asian, European language is a plus;
- Bachelor degree in marketing, business, commerce or related field;
- Certifications in marketing, analytics tools;
- Ability to make decisions in a changing environment, anticipate future needs and drive results;
- Strong quantitative and data-driven analytical skills, as well as solid communication and people skills;
- Existing industry relationships with a network of mobile and programmatic contacts;
- Strong tech and computer skills including advanced knowledge of MS Excel, MS PowerPoint and CRM systems.
We are looking for a person just like you!
By joining our team you gain:
- Possibility of personal development and gaining experience in an international environment;
- A team of enthusiasts who successfully create a company in the fast growing blockchain industry;
- Great atmosphere and attractive working conditions in a start-up culture;
- Work in the modern office in attractive location at Wioślarska 8 (next to the Vistula river);
- Private medical care and co-financed sports card;
- Extra integration trips and events;
- Celebration of your birthday;
- Fresh pressed juices;
- Massages in the office;
- English classes at work;
- Flexible working hours.
Challenges for you:
- Preparing and executing digital marketing strategy focused on acquisition of new customers,
- Driving awareness across paid digital/social, SEM, SEO, ad networks, affiliates, web and more;
- Leading CRM efforts that acquire, retaining and engaging prospects and existing customers; including cross-sell opportunities;
- Creating, managing annual budgets, spend in line with predefined KPIs, ROAS;
- Optimizing conversion across all KPIs; including messaging, creative format, landing pages and more;
- Defining digital channel mix, its execution and testing across markets;
- Working closely with brand specific marketing heads to align global performance marketing strategies & goals;
- Building long term relationships with ad network partners to develop and execute on channel strategies;
- Partner with Sales/Operations, Engineering, Marketing and Customer Success;
- Building a performance marketing engine across tracking, attribution, automation, and optimisation;
- Creating aligned consumer communications across all channels to ensure consistent brand messages;
- Hiring and leading performance marketing team;
- Using a data-driven methodology to improve effectiveness in all marketing paid channels;
- Generating reports for analysing KPI achievements and assess the success of campaigns;
- Monitoring reports, budgets, KPIs, ROI, ROAS, LTV, and other channel metrics.
