We are the provider of telecommunication platform, which gives small companies access to the most advanced cloud solutions, that so far had been reserved for the biggest organizations. Our solution makes connecting with global and local clients easier for businesses and requires only minimum IT skills. We are an international organization based in Estonia, which now enters the market in 15 European countries.
We have established a new office in Krakow to serve the customers in the CEE region, so we are currently looking for an active
We're looking for a data-driven, experienced search engine optimization expert to own our SEO efforts. This role will interface with the marketing, product, and engineering team to drive overall SEO strategy and execute new opportunities for improving high-quality organic search engine traffic. The ideal candidate will demonstrate expertise in SEO, strong communication skills, and “growth hacker” instincts. This role oversees one of SmartTel+’s key growth channels and is responsible for channel analysis, program development and traffic and revenue forecasting.
- Drive overall on- and off-page SEO/SEM strategy and execution
- Build up and manage the SEO/SEM team
- Develop and own key performance indicators for SEO/SEM effectiveness, including success metrics, processes for measurement, competitive audits, and opportunity analysis
- Stay up to date on the latest developments in SEO and search engine trends to ensure SEO/SEM strategy and site architecture keep pace with evolving organic search practices, including mobile web optimizations
- Institute white hat techniques that have positive impacts on organic traffic and conversions
- Budget control through planning, monitoring and forecasting
- Collaborate with content marketing and PR to create high-quality content around important, relevant terms
- Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions
- Research, measure, and grow link building campaigns, including internal and external links, directory listings, and other relevant sources to maximize links
- Develop technical strategies concerning URL structure, canonicals, structured markup, information architecture, and page speed
- Identify and remove obstacles which impede search engines' ability to discover and index our content
- Build strong relationships with stakeholders up and down the conversion funnel to ensure efforts are aligned with company strategy
- Run A/B tests for SEO and conversion rate optimization
- Polish language must be your native
- Advanced English is a must (at least C1 level)
- Russian language is a (big) plus
- Minimum 7 years of work experience in SEO and SEM with 2 years of ‘scale’ experience
- Experience working in telecom category is a plus
- Extensive experience in different type of SEM campaigns (not only Google) is a big plus
- Experience with web analytics tools and SEO tools
- Detailed understanding of search engines, search engine crawling, relevance ranking criteria, keyword research, competitive analysis, content management systems, and performance scorecards
- Excellent written and verbal communicator and creative thinker, with an ability to use data to inform all decisions
- Interest in helping teams meet conversion goals. Creating and executing plans/roadmaps/strategy based on company goals, existing opportunities, and resources
- Professional and dynamic working environment
- Great opportunity to grow
- Competitive salary and bonus scheme
- Ongoing testing of new technologies
- Working in international environment (team, product, locations)
- Comfortable workplace in Krakow
and Cover letter to e-mail: job@smarttelplus.eu
We are contacting only those candidates, who match our requirements.