Ogłoszenie numer: 677912, from 2015-05-06
Erdetek to społka z sektora IT współpracująca z globalną firmą ze Stanów Zjednoczonych Predict Labs na rynku usług internet/email marketingowych oraz dedykowane rozwiązania, które napędzają e-biznes. Portfolio usług Predict Labs obejmuje przede wszystkim zarządzanie działań z obszarów marketingowych: copy writing, kreacja, content marketing, SEO/SEM, e-commerce, marketing automation, e-mail marketing, social media marketing. 15 lat na rynku, ponad 1000 pracowników w całym świecie, ponad 50 programistów pracujących dla własnych celów, Szukamy osób chcących połączyć pasję i pracę. Jeśli posiadasz doświadczenie w internet marketingu sprzedażowym, lubisz wyzwania i chcesz się rozwijać – napisz do nas!
Koordynator Internet Marketingu Web/Mobile PPC Marketing (ENG)
Location: Opole
Job description
You will need to keep track of campaigns, make improvements, test ad copy, provide spend report to management, and suggest improvements for conversions and click throughs.
- Track PPC expenditures against budgets and track response rates/conversion daily, adjusting advertising efforts as necessary in real time to maximize return on ad spend
- Create and maintain cost-per-click and cost-per-acquisition weekly reports
- Analyze the PPC space and report on competitors' bidding strategies
- Setup conversion tracking for all campaigns
- Setup call tracking
- Utilize tracking platforms for advance campaign tracking
- A/B testing of landing pages
- Analyze Landing pages to optimize for conversions
Requirements
Web PPC:
- Develop, manage and optimize pay per click (PPC), CPA, CPM, CPL, banners, rich content ads, video ads etc. for search engine marketing campaigns
- Coordinate contextual and retargeting campaigns through ad exchange network
- Conduct extensive keyword research, analysis and testing of keyword performance across multiple channels
- Daily account management of paid networks (Search, Display, Ad Exchange, Social, etc.)
- Establish and create bidding strategies and campaign structure
- Create/test Ad copy for campaigns
- Optimize campaigns based on analytics
- Create & manage social media paid campaigns through social media i.e., Facebook ads platform
Mobile PPC:
- Experience in media buying, account management, or marketing. Mobile media buying is a HUGE plus
- Strong ability to move quickly and adapt within a fast moving organization
- Knowledge of desktop, online, or mobile business models
- Demonstrated capacity for original thinking and independent initiative
- Able to wear both strategic and tactical hats
- Experience managing 6-figure+ budgets
- Strong analytical & reporting skills (Tableau experience preferred)
- Ability to establish strong rapport and credibility with internal stakeholders and external partners/teams
We offer
- Stable employment in a dynamically developing company (with office in Opole and main interactivity management from Chicago);
- Work with the biggest marketing projects of e-commerce in USA market;
- Personal development & support of the whole Erdetek Sp. z o.o., Predict Labs teams and with all others departments and partners companies ;
- High autonomy in the work;
- Salary appropriate to skills.