Marketing Analysis Senior Specialist

HAYS Poland jest firmą doradztwa personalnego, należącą do międzynarodowej grupy HAYS plc, notowanej na giełdzie w Londynie i największej firmy rekrutacyjnej w Wielkiej Brytanii.

Grupa posiada ponad 390 biur w 27 krajach na całym świecie, w których łącznie pracuje 8 300 specjalistów. Jest liderem w Europie Środkowej i Wschodniej, Azji, Ameryce Południowej, Australii, Nowej Zelandii, Chinach, Japonii, Hong Kongu i Kanadzie.

• You will be able to provide actionable insights to internal business partners by synthesising business knowledge and leveraging analytic methods such as data mining, segmentation analysis, customer behavior/trends/profiling, test analysis and any other measurable KPIs.
• You will utilize CRM system customer list pulling and identify opportunity segments within the customer lifecycle
• You will provide business intelligence reports that support a marketing, retail, and e-commerce teams as it relates to customer behavior and trends.
• You will conduct personalised communication with customers using internet marketing tools.
• You will manage of the customer base.

• You will want to assist in providing insights for brainstorming for new marketing/promotional opportunities and customer communications as they arise. Includes schedules and post-program budget reconciliation.

• You will collaborate with the departments of Marketing, Development and Maintenance of E-commerce .

• Excellent analytical skills.
• Minimum three years of experience as an CRM Analyst/Specialist or Marketing Analyst.
• Very good knowledge of English.
• Fluent knowledge of Excel (VBA).
• Experience in direct marketing and knowledge of Access/SQL would be an advantage.