Our Client is a global market and technology leader in Engineered Joining Technology solutions, with more than 60 years of manufacturing and product-development experience across Europe, the Americas and Asia-Pacific.
Currently they are looking to employ a Market Analyst EMEA who will join their team in Kraków.
Marketing Analyst EMEA
Numer referencyjny: nfi. marketing220915
Miejsce pracy: Kraków
The key objectives:
Define EMEA market potential in specified geographical and industrial markets
Provide a qualitative and quantitative assessment of the competitors present in these markets
Define positioning/sales argumentation information to effectively displace the identified competitors
Main responsibilities:
- Prepare a 12 month rolling plan of market analysis activities to support EMEA sales strategy.
- Use desk research, market feedback and third party research to gather market intelligence which can be used to define sales growth potential.
- Prepare research brief for suppliers of third party market intelligence.
- Define KPIs that can be used to track the gathering, analysis and use of market intelligence.
- Create a platform to give EMEA colleagues easy access to market intelligence information.
- Other duties as assigned or requested.
Preferred Qualifications/Experience:
- 3+ years of relevant, progressive experience within marketing analytics across multi-channel and multi-region activities
- Experience with project management
- Proven ability to drive research and translate findings into a targeted marketing strategy
- Experience creating strategies for marketing with product launches
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