Marketing Analyst EMEA

Define EMEA market potential in specified geographical and industrial markets
Provide a qualitative and quantitative assessment of the competitors present in these markets
Define positioning/sales argumentation information to effectively displace the identified competitors

• Prepare a 12 month rolling plan of market analysis activities to support EMEA sales strategy.
• Use desk research, market feedback and third party research to gather market intelligence which can be used to define sales growth potential.
• Prepare research brief for suppliers of third party market intelligence.
• Define KPIs that can be used to track the gathering, analysis and use of market intelligence.
• Create a platform to give EMEA colleagues easy access to market intelligence information.
• Other duties as assigned or requested.

• 3+ years of relevant, progressive experience within marketing analytics across multi-channel and multi-region activities
• Experience with project management
• Proven ability to drive research and translate findings into a targeted marketing strategy
• Experience creating strategies for marketing with product launches