Marketing analyst
Warszawa
We are looking for our client - global technological company - marketing analyst with German language. If you can speak in German and English on advanced level and you have experience in a Digital role with good working knowledge of SEO, Experimentation (A/B test ideation) and UX, apply for our job offer!
what we offer
- opportunity to fulfill your potential with professional development in a growing business
- attractive salary base on your professional experience and skills (70 pln gross per hour on employment contract or 95 pln per hour on B2B contract)
- temporary contract for 6 months
- flexible working hours
- working in an international work environment
your tasks
- working with Global team to support the development and roll-out standardised Cloud & Compute journey
- management of the overall delivery of journey strategy and associated digital properties (Eloqua landing pages, blogs and sub-domain content)
- wwnership of all pages that exist within their journey, and their performance and lifecycle status across all EMEAR country sites. Conducting quarterly audit of journey pages and provide guidance on retirement and consolidation
- identify personalisation opportunities and work with the Personalization Manager to implement and optimise efforts
- ensuring full integration of new launches / campaigns into the existing journey
- working closely with the Demand Generation managers to increase conversions on Bofu pages
- working with Paid and social media teams to ensure media is directed to the correct landing pages on CDC, and ensure continual optimisation of the onsite experience from both paid and earned channels
- anagement and scoping of OVW page refreshes and campaign launches related to their journeys, including staging reviews
- management of creation of reporting dashboards related to their journeys (with I&A team), and work with CRO to identify opportunities for testing and optimisation
- executing activity to drive engagement and demand
- ensuring all pages within journey are fully Search Engine Optimised, working with the SEO Manager and Web Experience Executive to execute SEO insights in a timely manner, including Intent Modelling driven content creation
- working closely with the publishing team to ensure efficient roll-out and implementation
- ensuring journeys are adhering to UX best practices by working with the UX designer
what we expect
- german speaking (proficient 2nd language or native)
- 3-5 years in a Digital role, ideally focussed on Web Experience
- preference for candidates that have good working knowledge of SEO, Experimentation (A/B test ideation) and UX
- combine broad digital expertise with stakeholder liaison and project management skills
- experience of using content management systems, ideally Enterprise level CMS platforms such as Adobe Experience Manager (but not essential)
- passionate about executional excellence, but understands how their role fits within the broader strategy and how their work contributes to shaping that strategy
- proactive, curious, and takes the initiative to move projects along
- experience with using Web Analytics platform to identify issues, and optimisation opportunities
- strong relationship management and communication skills with keen ability to work across cross-functional business and technical teams in a matrixed environment