Would you like to work for a genuinely innovative company, in an environment established to bring out the Rock Star in you? WebInterpret offers the opportunity to join a hungry, dynamic team based in Warsaw's newest prime location.
Webinterpret is searching for a creative and high-energy person with a passion for technology and e-commerce to support our digital marketing campaigns and sales acquisition activities. The Marketing Specialist will play an important role in enhancing the visibility and reputation of Webinterpret within the international e-commerce market.
To support this growth, we are looking for a self-motivated and experienced:
Marketing Automation Specialist
Location: Warsaw
What You'll Do:
- Designing and improving current usage of marketing automation tool (marketo).
- Writing creative content for email campaigns, web ads.
- Maintenance of existing email campaigns.
- Planning and deploying e-commerce email marketing campaigns in various languages.
- Develop a leads nurturing and acquisition strategy for different client segments globally.
- Manage lead databases using SalesForce, Marketo and SQL.
- Analysis of results from actions taken (ROI tracking in lead acquisition).
- Cooperation with designers and copywriters in preparing email materials, website development etc
- Assisting with customer retention strategy.
Qualifications “Must have”:
- At least 2 years’ experience managing email and direct marketing communications, creating and launching email campaigns.
- Advanced knowledge and use of Marketo marketing automation tool, content personalisation, dynamic content and triggered emails.
- Working knowledge of Salesforce reporting and dashboards based on data from Marketo.
- Basic understanding of Javascript, HTML and CSS.
- Strong analytical skills, demonstrable data-driven approach and understanding.
- Dedicated to improve ongoing campaigns and introduce new features of e-mail marketing and marketing automation tools.
- Basic SQL experience with ability to create and optimize queries.
- Excellent administration skills; accuracy and commitment are vital.
- Ability to quickly grasp new concepts, ideas and tools.
- An understanding of the online interactive experience.
- Equally comfortable working independently and as part of a team.
- Proficiency using web analytics tools (e.g. Google Analytics).
The "nice to have" includes:
- Innate curiosity and eagerness to learn
- Familiarity with e-commerce
- Advanced knowledge of Microsoft Excel
- Experience with Web scraping
- Working knowledge in managing Google and Facebook remarketing campaigns.
- Experience with Multi-Channel Attribution Modeling is a big plus.
We Offer:
- Work within a young, dynamic and international team
- Work on innovative and interesting e-commerce project on a big scale (working with partners like eBay and Amazon to scale their international sales)
- Access to free espresso and chillout room
- Attractive remuneration package
- A strong integration/training plan to allow you to perform quickly
- Relocation, referral and integration programs
- An everyday challenge around a simple question: how to go faster and be better ?
Our company values are reflected in every decision we make. Check it out here: