Philips Lighting (Euronext Amsterdam ticker: LIGHT) is a global leader in lighting products, systems and services. Our understanding of how lighting positively affects people coupled with our deep technological know-how enable us to deliver digital lighting innovations that unlock new business value, deliver rich user experiences and help to improve lives. Serving professional and consumer markets, we sell more energy efficient LED lighting than any other company. We lead the industry in connected lighting systems and services, leveraging the Internet of Things to take light beyond illumination and transform homes, buildings and urban spaces. In 2015, we had sales of EUR 7.4 billion and currently we have approximately 36,000 employees in over 70 countries.
Your challenge:
You will be responsible for supporting of sales and marketing strategies of the assigned region; running marketing campaigns. Creation of promotion slogans, newsletters, writing articles, developing and update of internet websites. Your task will be also developing of marketing and promotion materials and organization of conferences and events for customers.
Your responsibilities:
- You will be translating the marketing objectives into a yearly marcom plan, specifying required deliverables and projects, according to the guidelines
- You will be making recommendations on marketing communications processes and choices
- You will be responsible for the content and presentation on Internet, within the guidelines of Philips, to maximize the contribution of this sales tool
- You will be maintaining and using the network of public relations (professional press, sponsoring) to create extra possibilities to communicate with the customers
- You will be coordinating, realizing and/or supporting the presentation of the products on exhibitions, organizing events and controlling the hired stand builders
- You will be supporting selection of the required agents and suppliers, negotiating prices and being responsible for an optimal briefing and instruction
- Development marketing reports of the region
Crucial competencies and experience:
- Graduate with master degree
- Fluency in English (both oral and written) is a must
- Min. 5 years of experience in the area of marketing communication (on specialist position)
- Digital knowledge and experienceExperience in driving agencies (PR, Media)
- Experience in formulating a message to creative brief and specifying USP (unique selling proposition)
- Strong cross functional internal approach (Sales, Channel, etc.)
- Applies marketing and graphic design concepts in creative ways
- Has an extensive exposure to managing the creative process at a manufacturer or Creative agency
- Has a solid understanding of sales and business processes
- Has the ability to interact with market segment team and/or business line leaders to interpret and reframe business needs into communications strategies
- Has capabilities in gaining cooperation for team members without direct line authority process, while staying on-time and on budget
- Will be able to develop Marketing Communications concepts with the Business Units
- Excellent communication skills
- Open and proactive
- Excellent team player
- Willing to take ownership
- Computer skills: MS Office advanced
