Would you like to work for a genuinely innovative company, in an environment established to bring out the Rock Star in you? WebInterpret offers the opportunity to join a hungry, dynamic team based in Warsaw's newest prime location.
Webinterpret is searching for a creative and high-energy person with a passion for technology and e-commerce to support our digital marketing campaigns and sales acquisition activities. The Marketing Specialist will play an important role in enhancing the visibility and reputation of Webinterpret within the international e-commerce market.
Marketing Specialist
Location: Warsaw
What You'll Do:
- Work closely with customer care and sales teams to organize email campaigns to customers and leads.
- Writing creative content for email campaigns, web ads.
- Planning and deploying e-commerce email marketing campaigns in various languages.
- Develop a leads nurturing and acquisition strategy for different client segments globally.
- Manage lead databases using SalesForce, Marketo.
- Analysis of results from taken actions (ROI tracking in lead acquisition).
- Cooperation with designers and marketing automation specialist in preparing email materials, website development etc.
- Assisting with customer retention strategy.
- General office duties in support of the Marketing Team.
Qualifications “Must have”:
- Innate curiosity and eagerness to learn with an ability to quickly grasp new concepts, ideas and tools.
- Minimum 2 years’ experience managing email and direct marketing communications with leads and customers, creating and launching email campaigns.
- Strong analytical skills combined with a good knowledge of email marketing standards, tools and understanding data processes.
- Effective with data and report management. Clear demonstrable ability to process, understand and work with data using various analytical tools.
- High-level English including writing ability, proofreading and/or Copywriting, all with consistent creativity and accuracy.
- Dedicated to improve ongoing campaigns and to introduce new features of e-mail marketing and marketing automation tools.
- An understanding of the online interactive experience, and the role effective marketing has in within it.
- Must be committed, motivated, target driven and be equally comfortable working independently or as part of a team.
The "nice to have" includes:
- Proficiency of web analytics tools (e.g. Google Analytics)
- Basic knowledge of HTML and CSS
- A professional and mature demeanor that isn't afraid to laugh and have fun at work
- Working knowledge of Salesforce, Marketo and SQL language is a big plus
Further information will be provided during interview stage.
