Our Client, an international online and mobile services producer, is opening office in Krakow. The center will hire about 150 IT Specialists for new projects and creating new products. Innovative Company with headquarters based in London and divisions worldwide - with strong position on the market, works with new technologies in end-to-end Scrum methodology with best infrastructure and emerging technologies. If you are looking for the fast career development and extended learning opportunities, apply for the position of:
Mobile Marketing Manager
Kraków
Nr ref.: 5590
Requirements:
- BA/BS in Marketing, Advertising, PR or related field (or other formal training)
- 2-3 years' experience in online and / or mobile marketing
- Fluent in written and spoken English
- Experience in major areas of online and mobile marketing including SEO, ASO, PR, content marketing, SMM, media buying, cross-promotion and CRO
- Fluent in industry tools (e.g. Flurry, AppsFlyer, Google Analytics, AppAnnie, SensorTower, SWRVE, etc.)
- Experience in launching and implementing mobile advertising campaigns
- Ability to mix creativity with strategic thinking
- Ability to quickly experiment and iterate on different marketing concepts
- Passion for goal-oriented marketing communication
- Knows mobile marketing trends, Apple’s AppStore and Google Play’s best practices
- Willing to be creative and test new marketing approaches
- Strong ability to lead user research and testing activities and deliverables
- Self-motivated, driven
- Excellent communications skills, verbal and written
Responsibilities:
- Plan, direct and evaluate the effectiveness of promotional campaigns and assets including dynamic and static banners, video ads, landing pages, emails, in-app messages, visual and textual components for App Store and Google Play applications pages
- Work with functional design team to define mobile advertising requirements and develop creative briefs
- Plan, develop, implement and evaluate mobile advertising campaigns promoting the sales of products and services, i.e. mobile apps
- Get compliance approvals for all the newly produced promotional assets
- Localization of the existing and newly produced promotional assets
- Set up user segments, push and in-app messaging campaigns
- Develop app launch, traffic acquisition and user retention strategies
We offer:
- A possibility of taking part in setting up a new marketing, Customer Service and IT departments in Poland
- Participation in interesting and challenging projects in global structures
- Opportunity to develop and broaden skills
- Attractive salary, bonuses and benefits package
- Pleasant working atmosphere