Our Client, an international online and mobile services producer, is opening office in Krakow. The center will hire about 150 IT Specialists for new projects and creating new products. Innovative Company with headquarters based in London and divisions worldwide - with strong position on the market, works with new technologies in end-to-end Scrum methodology with best infrastructure and emerging technologies. If you are looking for the fast career development and extended learning opportunities, apply for the position of:
Mobile User Acquisition Manager
Kraków
Nr ref.: 5314
Requirements:
- BA/BS in Marketing, Communications, PR or related field (or other formal training)
- 2+ years of experience in mobile or display advertising
- Fluent in acquisition platforms (preferably Twitter and RTBs)
- Experience in major areas of mobile marketing including ASO, media buying, and engagement campaigns
- Facility with using analytics tools, including Swrve, AppsFlyer, Google Analytics or similar, to track, test, and measure the effectiveness of spend
- Strong analytical skills and experience working in a metrics-driven environment (and strong Excel skills) is a must
- Level of English Knowledge should be not less than Upper Intermediate
- Understanding of technical integration and ability to communicate with cross functional teams
- Excellent communications skills, both verbal and written
-
Extensive experience in advertising on Twitter
-
Experience in building Tableau dashboards
-
Previous experience in Finance
-
Performing A/B/multivariate testing
Responsibilities:
- Develop and optimize user acquisition strategies to drive user and revenue growth with maximum efficiency on multiple platforms across iOS and Android
- Create realistic acquisition goals and provide timely performance reports focused on KPI's
- Own and cultivate key strategic relationships with acquisition partners such as Facebook, Twitter, Google
- Work cross-functionally (marketing, BD, engineering, creative) to optimize user acquisition funnels across IG
- Identify and test new acquisition and engagement channels
We offer:
- A possibility of taking part in setting up a new IT department
- Participation in interesting and challenging projects in global structures
- Opportunity to develop and broaden technical skills
- Attractive salary, bonuses and benefits package
- Pleasant working atmosphere