This person is responsible for managing content for our company website, online retailers, and other distribution channels. Additional support for other aspects of the digital experience including content planning, content creation, user experience, search marketing, social media, and analytics. This person manages the implementation of Fibaro USA"s digital marketing plan.
Responsibilities:
- Develops strategy for email marketing program; develops strategies and processes to improve list targeting, optimize campaign effectiveness, minimize email fatigue and opt-outs, and maximize sales leads and conversions,
- Own and manage paid search, display, and video advertising campaigns under a predetermined budget,
- Work internally with graphic design and content creators to develop new ads and targeting criteria,
- Propose and maintain an optimal mix of ad inventory across prospecting and retargeting campaigns,
- Develop strategies to increase engagement with, usage of, conversion from, and membership in various social media assets,
- Use analytics and social media listening tools to gain actionable insights,
- Manage and optimize targeted email campaigns,
- Work internally with communications to implement and measure social media efforts,
- Create and promote Fibaro's content through various digital channels for distributors, dealers, online e-commerce and retail stores.
Required skills and experience:
- Fluent English, written and spoken,
- 2+ years of online marketing experience,
- Driven, independent, resourceful,
- Familiar with Excel, Google Adwords, Google Analytics, CMS, graphic tools, social media ads,
- Technical knowledge including basic HTML/CSS,
- Outstanding analytical, verbal, and communication skills,
- Experience and a proven track record in a fast-paced, deadline-oriented environment.
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We offer:
- Fast-paced career path with opportunities for professional development in the Internet of Things vertical,
- Wide portfolio of Smart Home projects,
- Fully equipped workstation with appropriate hardware and software,
- Task-oriented schedule,
- Technical trainings,
- We take care of your health and sport activities - we subsidize healthcare and benefit card,
- Your happiness makes us happy - you receive a gift in the event of a wedding or birth of a child,
- Be part of a unique, passionate team - a non-corporate atmosphere is our distinguishing feature. After work we are happy to integrate.
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