Online Marketing Senior Specialist

Job description

Reporting directly to the VIASMS Group Marketing department the Online Marketing Manager will be responsible for all aspects of online and digital marketing in an effort to maximize the KPI’s. This includes, however is not limited to loan applications and sales. The position requires a tech-savvy personality with a pro-active approach to work and a result orientated focus.

A successful candidate will be required to carry out the following:

• Develop and maintain partnerships with online channel managers and agencies.
• Carry out analysis and reporting of marketing channel performance to the Group.
• Constantly look to improve the efficiency of existing marketing channels.
• Develop and/or expand on the current online marketing mix as part of a coherent marketing strategy.
• Maintain and expand the customer retention strategy.
• Manage campaign budgets.

Additionally, management will be required for a limited scope of traditional marketing campaigns, which are predominantly carried out via outdoor distribution and/or print media. Traditional marketing responsibilities cover:

• Creative creation
• Media selection
• Targeting
• Distribution
• Performance analysis

Requirements

• Experience working with SEM (inclusive of PPC and SEO), SMM and Affiliate marketing.
• Strong copywriting skill.
• Analytical approach and attention to detail.
• Experience of using CMS and Web Analytics tools.
• Experience working with traditional form of advertising, especially print media.
• Previous experience in a similar Digital or Online Marketing role of minimum 3 years.
• Fluent Polish and advanced level of English.
• Bachelor’s Degree qualification.

Additional skills (not required)

• Experience working in the finance sector, preferable within consumer lending.
• Knowledge of basic programming.
• Basic knowledge of CoralDRAW and/or Photoshop.