PR Manager

Opis stanowiska

We are looking for a person to join our team who will be responsible for developing and implementing public relations strategies, taking care of the company's positive image and effective external communication. We are looking for an independent person who will have an influence on shaping this role.
 

Key Responsibilities

1. Strategic PR Planning:

• Develop strategic promotional plans and tactics in support of major sales/marketing campaigns, in close alignment with business milestones and global PR strategy devised by HQ;
• Implement the brand strategy for Hanwha’s presence and capability in the country.

2. Media Engagement:

• Act as primary interface between Hanwha Aerospace Europe and Polish media to encourage fair and accurate news coverage of Hanwha, its products, services, and leadership;
• Maintain strong and strategic relationships with the media through regular meetings with journalists, diversifying relationships to include not just defence and trade reporters but technology and business both in printed and digital media outlets;
• Act as a spokesperson to organize news conferences, events and interviews, and press briefings.

3. Content Production:

• Write and edit press releases, and produce promotional materials for distribution to media and stakeholders;
• Translate foreign news and promotional materials into Polish language for publicizing and media distribution;
• Develop compelling story angles and narratives to generate media interest and coverage.

4. Social Media Strategy:

• Develop strategic plans to raise Hanwha’s social media presence to influence stakeholder and general public;
• Manage social media channels to publicize and highlight Hanwha brand and major announcements and partnerships in the country.

5. Risk Management:

• Protect and enhance Hanwha Aerospace Europe’s reputation in Poland in support of business and policy objectives;
• Develop and deploy proactive risk management plans to effectively mitigate or remove reputational risks;
• Respond in a fast and timely manner to negative news and social media posts to prevent the flow of negative or wrong information.

6. Monitoring and Analysis:

• Monitor media coverage and industry trends in the defense sector, providing regular updates and analysis to internal stakeholders;
• Measure the effectiveness of media relations efforts to help adjust strategies as needed to achieve business objectives.

Wymagania

Qualifications:

• Education: Bachelor's or Master’s degree in communications, public relations, journalism, or a related field;
• Experience: A minimum of 7 years of experience in media relations, public relations, or corporate communications. Prior experience working for a defece company, military organization, government agency, or media outlet is highly preferred;
• Media Network: Proven ability to build and maintain relationships with journalists, editors, and media representatives covering defense and related topics;
• Communication Skills: Professional verbal and written communication, writing and presentation skills to craft compelling messages tailored to defense industry audiences;
• Crisis Management: Excellent media relations skills with significant crisis and issues management experience.

Oferujemy

• full-time employment contract (3 months trial period + indefinite period)
• co-financing for private medical care for you and your family
• lunch card
• points in the Cafeteria that you can exchange for anything you want (Multisport card or vouchers)