Product Manager Poland & Emerging Markets (Sports brand - It's in the game!)
Warszawa
Product Manager Poland & Emerging Markets (Sports brand - It's in the game!)
Warszawa
Nr Ref.: 1041014
Warszawa
Nr Ref.: 1041014
HAYS Poland jest firmą doradztwa personalnego, należącą do międzynarodowej grupy HAYS plc, notowanej na giełdzie w Londynie i największej firmy rekrutacyjnej w Wielkiej Brytanii.
Grupa posiada ponad 390 biur w 27 krajach na całym świecie, w których łącznie pracuje 8 300 specjalistów. Jest liderem w Europie Środkowej i Wschodniej, Azji, Ameryce Południowej, Australii, Nowej Zelandii, Chinach, Japonii, Hong Kongu i Kanadzie.
We have an exciting opportunity for an experienced Product Marketing Professional and football enthusiast to join our clients marketing team where you will focus on growing long term Client’s sports Brand business by applying relevant local marketing activations in across the region that includes Poland, Czech and other central EU countries.
As a future Regional Senior Product Manager you will be working closely with Marketing Manager to plan marketing focus & resources based on franchise performance, growth potentials, competitive environment across the region. So as to maximise relevant value to local consumer, you will translate consumer-relevant needs into key product attributes per country. You will prepare bold and relevant marketing actions that communicate the product’s values to local consumers.
As the successful candidate you will be required to focus on developing expert category knowledge and demonstrate the ability to translate conclusions into product marketing plans that will be then used by internal sales and marketing teams, retailers, external agency and business partners. What is more, you will be expected to develop expert category knowledge in relation to the marketing and promotion of the football related range of products in the region.
Regional Senior Product Manager will be in charge of positive development of Client’s sports Brand image and Brand exposure by establishing strong local relations with key partners (football world, celebrities, key media).
In terms of sales support, we expect the successful Candidate to regularly present product vision and its USPs to the Sales teams across the region, support Trade Marketing and Sales in all retail related activities and actively participate in regular and ad-hoc sales and marketing meetings.
We would like to hear from candidates with proven track record in entertainment marketing, sports marketing or related industries (at least 5 years’ experience). Candidates should be educated to MA degree level and demonstrate relevant Marketing qualifications. An ideal Candidate should be passionate about football. We require strong commercial acumen with experience in budget management, ability to coordinate multiple marketing functions & agencies to ensure delivery of integrated and on-message campaigns. Excellent command of English is a must.
So as to fit his role should you be a motivated team player, strong presenter, ambassador & negotiator and collaborator with external clients and agencies.
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