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Accenture Operations helps clients achieve new value and productivity from their business processes by applying analytics, process acumen and industry expertise to the transactional data and processes we manage and operate on our clients’ behalf.
If you’re looking for the next step in your career, Accenture Interactive Operations is ready to connect you with an excellent SEM (Paid Search) opportunity in your area.
As SEM Project Manager, you will identify techniques and tactics to develop an effective SEM Strategy of the worldwide automotive industry client. You will also take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy and optimize Google Ads and Microsoft Advertising campaigns.
- Perform campaign strategy and keyword audits with recommendations, in accordance to market requirement
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to client goals
- Work closely with the client, the other team members, global leads and media agencies to meet client goals
- Proactively identify fact-based trends and opportunities within the marketing campaigns, while using the latest trends and opportunities in Google Ads and Microsoft Advertising
- Recommend optimization of PPC campaigns based on keyword performance
- Excellent spoken and written communication skills in English and other European language, German would be a great asset
- Experience working as a SEM specialist for an agency or business
- Knowledge of SEM tactics, keyword research and analytics, running and testing remarketing campaigns
- Good knowledge of digital marketing tools: Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, Google Optimize (SA360, GA 360 would be an asset)
- Good understanding of search engine principles, best-practices and algorithms, up-to-date with the latest Google trends and interest in Web Marketing
- Limited contract with possibility of extension
- Using foreign language and new technology solutions daily, cooperating with various global Clients.
- Constant support and clear development path from your first day at office – dedicated Buddy, who will help you in adjusting to the new workplace.
- Focus on your strengths and continuous feedback enable fast professional growth, as well as new skills building by various online and classroom trainings.
- Inclusion and diversity in practice: truly multicultural environment; we support LGBT, people with disabilities and parents. In our culture of equality, people are truly valued for their differences and free to be who they are.
- A flexible approach that allows an appropriate work-life balance where sports activities, outings, volunteering initiatives are part of our regular day-to day life.
- Commitment to reducing our environmental impact in terms of carbon, water and waste across Accenture facilities and in the communities in which we work and live by joining different initiatives.
- Full work comfort – private medical care, life insurance, access to MyBenefit platform, bonuses for referring new employees.