Philips Lighting is the global market leader in the lighting industry, with recognized expertise in the development, manufacturing and application of innovative lighting solutions. We offer our expertise, depth and reach across the entire lighting value chain to improve and simplify the work of our professional partners wherever our knowledge and reach can create value for them. From LED light sources to the increased role of controls to all-inclusive tailor-made solutions.
Currently, we are looking for a suitable individual for a position Segment Marketing Manager - Industry CEE.
Your challenge:
On this position you will be responsible for driving consistent End User marketing strategy and activities to stimulate market pull. You will define and execute Lead Generation programs in the market supporting sales funnel creation and lead the efforts in generating customer insights analyzing and understanding market trends.
Key areas of responsibilities:
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Segment strategy:
- Market intelligence: defined market size, potential value, trends and opportunities
- Identify value drivers, customer insights
- Develop relevant value propositions/business models per target segment to drive growth
- Define marketing communication plan
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Driving loyalty of strategic accounts:
- Define strategic accounts across CEE
- Prepare plan how to increase customer retention, upselling and long term loyalty based on customer insights and satisfaction feedback (customer experience)
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Launch of new value propositions into the market (systems and services):
- Understand the value proposition benefits
- Engage in customer insights and creating innovations for customers - Innovations to customers
- Provide customer insights to the product roadmap (via Market board)
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Lead generation
- Define target segment and value proposition
- Managing the lead generation process
KPI:
- % growth in new businesses
- Systems turnover %
- Services turnover %
- Market share for segment
- IGM %
- CSG %
Requirements:
- Bachelor degree in tech Science, Business Administrations in marketing/sales or a related discipline
- Fluent English (both verbal and written) is a must
- 5+ years of responsible role in any combination of technology marketing, end-user marketing, or end-user sales roles in B2B domains
- Understanding Internet of Things (IoT), big data, new technologies in Industrial processes will be an advantage
- Proven experience and results in lead creation via marketing campaigns and tools
- Ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment
- Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights
- Strong cross-functional team/project management, interpersonal, and influencing skills
- Networking
- Competitor orientation