AmRest Holdings SE (AmRest, WSE: EAT) is the largest independent restaurant operator in Central and Eastern Europe. Since 1993 we've been building a portfolio of well recognized power brands such as KFC, Pizza Hut, Burger King and Starbucks based on solid franchise and joint venture partnerships. AmRest owns La Tagliatella brand which is being developed as Company operated restaurants as well as franchised stores in Spain, Germany, France, the USA and China. From December 2012, AmRest started business with Blue Horizon- the owner of 11 restaurants: Blue Frog and KAAB located in China. The headquarters of AmRest are located in Wroclaw, Poland. From Wroclaw, AmRest operates almost 700 category leading Quick Service and Casual Dining restaurants. Through our "WSZYSTKO JEST MOŻLIWE!" culture, over 15 thousand AmRest employees deliver craveable taste and exceptional service at affordable prices every day.
Ref. No : BMKFC/Praca/07/13
- To be part of an international, dynamic and fast developing Team.
- A unique culture of openness, customer focus where “Everything is possible” and where bureaucracy and politics have no place.
- Accelerated professional and personal development driven by meaningful challenges.
Development and execution of KFC marketing strategy for Poland to secure delivering brand sales and profitability targets.
- Creating and executing the KFC Brand marketing strategy for Poland
- Developing effective and efficient marketing communication strategies and media support (ATL-BTL-Digital)
- Developing product positioning and providing guidelines for new product development
- Preparing financial assumptions and forecasts for marketing activities
- Analyzing and evaluating past marketing promotions
- Managing annual KFC PL marketing budget
- Managing, supporting and developing KFC PL Marketing team
- University degree (Marketing/Management preferable)
- A least 10 years of professional experience including 3 years’ experience on similar position
- Experience in executing multidimentional (360) campaigns with help of local and international advertising agencies (ATL-BTL-Digital)
- Experience in working on an international brand will be an advantage
- Fluent English
- Knowledge of consumer marketing
- Project management skills
- Great analytical and conceptual skills
- Good leadership skills
- Good knowledge of MS Office, especially of Excel
