Our Client is the world's No.1 spread betting and CFD provider. The company has offices in 17 countries across five continents, serving over 125,000 active clients worldwide. The Company opened its new branch (R&D Center) in Krakow in 2015 and is to hire around up to 250 IT, Digital Marketing and Business Development/ Customer Service and KYC/ Compliance Specialists for new projects and creating new products. It is highly innovative company with strong position on the market, working with new technologies in end-to-end Scrum methodology with best infrastructure and emerging technologies. If you are looking for the fast career development and extended learning opportunities, apply for the position of:
Senior Digital Marketing Specialist
Kraków
Nr ref.: 5314
Requirements:
- At least 2 years of experience in mobile or digital advertising using platforms like Facebook, Twitter, AdWords and DoubleClick
- Not less than Upper Intermediate English level
- Facility with using analytics tools, including Swrve, AppsFlyer, Google Analytics or similar, to track, test, and measure the effectiveness of spend.
- Strong Excel skills
- High levels of numeracy
- Ability to communicate articulately
- Understanding of technical integration and ability to communicate with cross functional teams
- Creativity
- A passion to learn about online advertising and marketing technology
- ASO/SEO experience will be an additional asset
- Experience in programmatic will be an additional asset
- Experience building dashboards in Tableau will be an additional asset
Responsibilities:
- The Senior Digital Marketing Specialist will take ownerships of his campaigns, which will include media and creative planning, ad trafficking and performance optimization as well as working cross-functionally (marketing, BD, engineering, creative) to optimize user acquisition funnels across IG
- At IG we aim to have the most data-driven approach to advertising and focus on constant improvements and innovation
- Managing display advertising activity
- Continual campaign monitoring
- Campaign performance optimisation
- Generating regular and ad-hoc reporting
- Owning and cultivating key strategic relationships with advertising partners
- Identifying and testing new acquisition and engagement channels
- You will be able to work independently, be organised and methodical and have excellent communication skills. Previous experience with promoting mobile applications is preferred but not essential. The ability and ambition to learn new things is welcomed
We offer:
- Joining IG means joining a FTSE 250 company with a strong track record in innovation. If you are fascinated by the idea of working at the intersection between Finance, Technology and Data, you will probably like the environment
- We are a Financial Services firm, but unlike most we don’t require you to wear a suit in the office and we have a culture of collaboration within the firm: everyone is actively encouraged to be supportive to other team members. We hope to offer the ideal environment for talented individuals to grow professionally and learn new capabilities
- IG is a 100% product-oriented company where you as a marketer will be able to dive deeper into the iterative process of work, learn the customer base and have an ability to contribute to the product growth
- IG also offers numerous company benefits: private medical care and life insurance, employee benefit system for sports, cinema and other activities, flexible working environment, modern and comfortable office, good location, professional development opportunities, and trips to the head office in London