Specialist - Channel Marketing Professional Trade
Lokalizacja: Warsaw
Organizacja: Philips Lighting Poland Sp. z o.o.
Job ID no: 175775
Your challenge
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You define and execute the Go-To-Market strategy for specific Channel in cooperation with sales & marketing (product & marcom);
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You manage channel conflicts in the market;
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Collaborate in implementing the commercial policy and price positioning in the respective market.
Your responsibilities
Operational
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Drives channel segmentation;
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Drives consistent channel strategy and in store/ shopper marketing activities;
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Supports channel offer optimization;
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Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable;
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Leads partner-related launch efforts for products, services and platforms.
Financial
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Manages revenues and IGM targets within the assigned Channel;
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Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.
Customer
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Designs Channel activities and programs focused on Channel market needs;
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Defines operating principles and rules of engagement with customers;
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Market development and leads creation.
People
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Drives cross functional collaboration, strategic focus and organization agility;
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Influences a winning spirit, embedding our culture in the channel sales teams.
Our offer
Opportunity to join a brand with 124 years of success so far since 1891, where you can build a career helping us improve 3 billion lives by 2025.
This is a temporary contract (1 year) with the opportunity to extend.
We are looking for
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3+ years of experience in any combination of technology marketing, channel marketing, or channel sales roles in B2B domain. Ideally, these roles would have been with established organizations with an emphasis on high value technologies;
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3+ years in market/customer facing operations involving different go-to-market models;
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3+ years in managing design and production of channel-specific marketing support materials with ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment;
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Demonstrated understanding of business operations, marketing principles and management skills and techniques;
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Master/Bachelor degree in Business Administrations in marketing/sales or a related discipline.