Trade Marketing Specialist (Consumer Channel)
Lokalizacja: Warsaw
Organizacja: Philips Lighting Poland Sp. z o.o.
Job ID no: 175775
Philips Lighting is the global market leader in the lighting industry, with recognized expertise in the development, manufacturing and application of innovative lighting solutions. We offer our expertise, depth and reach across the entire lighting value chain to improve and simplify the work of our professional partners wherever our knowledge and reach can create value for them. From LED light sources to the increased role of controls to all-inclusive tailor-made solutions.
Your role:
Philips challenges you to define and execute the Go-To-Market strategy for specific Channel in cooperation with sales & marketing (product & Marketing Communication).
Responsibilities:
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Operational:
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Marketing activity calendar
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Drives consistent channel strategy and in store/ shopper marketing activities
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Supports channel offer optimization
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Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
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Leads partner-related launch efforts for products, services and platforms
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Financial:
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Manages revenues and IGM targets within the assigned Channel
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Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate
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Customer:
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Designs Channel activities and programs focused on Channel market needs
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Defines operating principles and rules of engagement with customers
Key Performance Indicators:
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IGM %
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CSG %
We are looking for a person who fits the following requirements:
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Graduate with Bachelor or Master degree in tech Science, Business Administrations in marketing/sales or a related discipline
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Fluent English (both orally and in writing) is a must
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Minimum 5 years’ experience in market/customer facing operations involving different go-to-market models
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3+ years in managing design and production of channel-specific marketing support materials with ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment
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5+ years of responsible role in any combination of technology marketing, channel marketing, or channel sales roles in B2C domains
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Computer skills: MS Office, Excel, Power Point advanced
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Has strong understanding of channel marketing B2C marketing priorities
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Understands sales functions
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Strong cross-functional team/project management, interpersonal, and influencing skills
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Strong analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights
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Networking
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Competitor orientation
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Strong commercial communication skills
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Flexible team player and self-motivated
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Target oriented; problem solving skills