Work Type: Hybrid (3 days in office, 2 days at home)
Overall Job Purpose
As an Advertising Campaign Optimizer, you will be part of a multinational team, building new campaigns, optimizing and localizing existing campaigns for customers. You will use your marketing skills to review the client’s business model and website and implement the best optimization strategy to achieve the client’s goals. The goal of the optimization will be to increase return on investment, drive traffic to the clients website or increase brand awareness for the client in your specific market.
- Optimization and creation of new campaigns using your marketing insights and tools to create campaigns, ad groups, ad texts, keywords and extensions to achieve client's’ expectations
- Optimization and creation of different digital marketing campaign types, such as: Search, Display and Remarketing
- Localisation of existing campaigns through keyword localisation, ad text localisation and extension localisation
- Understanding and adapting to on-going product and technology developments
- Understanding local market trends and seasonal trends
- Adjusting bids to suit specific markets, products and trends
- Internet research to understand products and competitors
- Manage the quality of your work in line with the clients policies and procedures
- Ensure excellent use of spelling and grammar is maintain in all tasks
- Manage and complete a set number of campaigns per week
- Fluency in written and spoken Italian and English is essential
- Experience working in marketing or online advertising is desirable
- Specified market knowledge and experience is essential
- Demonstrates high level of creativity and innovative thinking
- Strong Microsoft Excel skills
- Excellent communication skills
- High attention to detail
- Experience working in a multicultural environment is an advantage
- Ability to multitask
- BA/BSc degree or equivalent is preferable
- Solutions Orientated
- Initiative
- Collaboration
- Organizational commitment
- Customer Focus
- Teamwork
- Organization & Planning
- Results Orientated
- Attention to detail
- Problem Solving & Information Gathering
- Resilience & Adaptability
Equal Opportunities at Majorel
Majorel is an equal opportunity employer that embraces diversity. We are committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Majorel are based on business needs, job requirements and individual qualifications, without regard to gender, age, ethnicity, race, nationality, religion, disability, gender identity, sexual orientation, marital or civil partnership status or any other basis as protected by local law.
Majorel and its employees do not tolerate, engage in, or support Human Trafficking, Forced Labour or Child Labour of any kind through Majorel’s activities, including in its supply chain, or assist Majorel clients or any other party in doing so.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.