Search Engine Marketing (SEM) Analyst

Functional Area: Marketing

Location: Wroclaw (Breslau), Poland
Employment Type: Regular Full-Time
Duration: unlimited

• Creation and set-up of new SEM campaigns.
• Analysis, tracking and reporting of current SEM campaigns.
• Definition and implementation of SEM long term strategy.
• Technical optimization of current SEM campaigns.
• Coordination with content owners for content-related optimization of SEM campaigns.
• Close collaboration and consulting of internal clients (especially the business areas).
• Close collaboration with other CoE (content management, demand generation).
• Development of SEM-guidelines and best practices for QIAGEN content positioning.
• Support of campaign management team as campaign manager to cover for seasonal Peaks.

• Educational background: Bachelor’s or master’s degree.
• Proven track record in the creation and optimization of SEM campaigns (3 years of experience).
• Previous experience working within an agency or eCommerce organization.
• Min. 2 years of experience in marketing campaign management or digital marketing.
• Fluency in English.
• Experience in management of budget and revenue targets.
• Excellent marketing skills and proven knowledge of online campaigns & digital Touchpoints.
• Product knowledge of Biotech products & market are of advantage.
• Excellent project management skills to manage multiple cross-functional projects.
• Knowledge of German would be a plus.

• Self-motivated, enthusiastic, self-starter and a strong team player.
• Analytical, enjoy technology and eager to implement best-practices in B2B environment.

• Possibility to develop in an international company;
• Attractive office location in Sky Tower;
• Attractive benefits package;
• Language classes;
• Private medical care;
• Group Life Insurance;
• Friendly atmosphere;
• Happy Monday :)