QIAGEN is one of the world's leading biotechnology companies. With our sample to insight solutions that unlock valuable molecular information from biological samples, QIAGEN helps to improve healthcare and safeguard our societies, enables the development of new medicines and paves the way for scientific breakthroughs.
Join the revolution – and see how you can make a difference!
Functional Area: eCommerce/ Digital Accelerator
Location: Wroclaw (Breslau), Poland
Employment Type: Regular Full-Time
Duration: unlimited
The Digital Accelerator of QIAGEN was founded to lead QIAGEN’s digital transformation along the value chain, ensuring better connection with customers, investing in new businesses & technologies and building digital capabilities. To support the momentum of our digital growth the Marketing Insights and Analytics team is looking for a digital enthusiast ready to help steering our web products portfolio.
As the owner of tracking and Adobe Analytics you take on a pivotal role and will:
- Conceive and install comprehensive user tracking throughout QIAGEN’s digital universe; optimize steering of our web products portfolio in collaboration with product managers by applying leading tracking strategies and concepts grounded in user stories.
- Continuously enhance tracking coverage and precision by implementing analytics and marketing tags together with the Digital Accelerator IT team; drive and guide the technical integration of tracking for new site releases, especially interactive product pages.
- Boost QIAGEN’s digital success by generating valuable insights – team up with Data Scientists and Web Analysts to define and establish advanced web metrics; configure and run best practices like A/B tests.
- Install state-of-the-art monitoring processes and thereby play a leading role in ensuring our high standards with respect to user experience and digital data quality.
- In that effort, optimize tracking by writing technical user and bug stories for internal and external developers to apply changes to current tracking and data layer set-up.
- Three or more years of experience in web tracking and tag management. Hands-on experience with Adobe Omniture and Google Analytics is a plus.
- University degree preferably in a technology-oriented field (e.g. Informatics, Engineering).
- Strong business acumen and able to collaborate closely with business teams.
- Expert knowledge of different GTM Containers, Events, and Pixels, knowledge of JavaScript is a plus.
- Excellent communication skills able to convey ideas, facts and information effectively.
- Fluent in English.
- Proactive and independent personality with attention to detail.
- Can-do attitude, good sense of humour and strong personality.
- Ability to work in cross-functional environments with very diverse, international teams.
- A strong sense of curiosity and a constant drive to learn.
- Possibility to develop in an international company.
- Attractive office location in Sky Tower.
- Attractive benefits package.
- Language classes.
- Private medical care.
- Group Life Insurance.
- Pension Program after 1 year with QIAGEN.
- Friendly atmosphere.
- Happy Monday :)