Our client is a very well established international group within the food sector with a strong sense of values proudly looking back on a long-lasting tradition.
The international brand business of the market leader is one of the strategic growth areas within the group. For that reason the client is expanding the Marketing Team based in Vienna and is searching for an
As a brand manager you support the international marketing director in the area of strategic brand management and act as interface to the country organizations, which are responsible for the local implementation. You are in charge of the steering of the group-wide brand strategy to be implemented by the countries, support the countries if required and pay special attention to the professionalization of content & processes. The position's main focus is on the further development of the successful brands as well as on the communication and activation strategies.
The position has a high visibility at top management level and offers an experienced brand manager a remarkable opportunity to shape the future.
- You are responsible for brand positioning and further development across the countries.
- You develop and implement insights-based communication & activation strategies and campaigns for the group.
- You monitor and enhance the 360° marketing mix in cooperation with the country marketers and ensure the development of a cross-country best practice culture.
- You develop & drive innovation projects to launch new product groups and categories.
- You lead group-wide design and packaging projects.
- You are responsible for the annual marketing & sales planning process.
- You lead media and research agencies on a European level.
- You support in the area of corporate communication.
- University graduate with Business Administration or economics background on post graduate level (Master)
- 4 - 6 years experience in FMCG business, several years of experience in a relevant position (focus on Austria or international), responsible for widely renowned strong brands
- Experience in consumer marketing (full marketing mix) as well as with integrated campaigns for consumers, customers and shoppers including experience in research projects
- Experience in a successful digital brand activation
- Well skilled in project coordination in (international) team set-ups
- Strategic-minded hands on-personality with strong
- networking competences and power of persuasion
- Excellent English knowledge, German of any further Eastern European language is a benefit
- Readiness to travel up to 30%